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Mark Cuban Partnering With Seacrest, AEG, CAA To Launch New Pop Culture Channel
Published January 19, 2012
INSIDE ACCESS: BROADCASTING & CABLE's Melissa Grego noted production facilities at L.A. Live will "serve as a hub for much of the programming and most of the production will be based in Los Angeles." Cuban said that sales will be "based in Los Angeles and Dallas and operations will stay in Denver." AXS will "tap AEG assets to give viewers special inside access and perks like ticketing opportunities, premium seating, private viewing areas and food & beverage specials." Sports are "likely to maintain a place on the network -- particularly MMA, which has been a big part of HDNet." But as far as pursuing sports programming, AEG President & CEO Tim Leiweke said that "'that is not the intention' and that the main idea is to pursue an 'underdeveloped' opportunity in live programming within the music and pop culture world" (BROADCASTINGANDCABLE.com, 1/18). The HOLLYWOOD REPORTER's Lacey Rose cited a source as saying that the "venture between Cuban and the others is 'virtually' a 50-50 partnership" (HOLLYWOODREPORTER.com, 1/18). DAILY VARIETY's Andrew Wallenstein noted if they get it right, they will "forge a new variation in the business model of TV distribution." AXS will "look to position itself as an ESPN of pop culture," but E! and ESPN may "offer less of a comparison for AXS TV than MTV" (VARIETY.com, 1/18).