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Marketing and Sponsorship

Marketplace Roundup

BBC NEWS reported British Airways planes “will be repainted in a dove design to mark” the ‘12 London Games. The artwork by U.K.-based designer Pascal Anson will be seen on aircraft "from April and the design will stay for at least the duration of 2012.” Some of the airline's A319 and 747s “will be redecorated using an ‘Olympic colour’” (BBC.co.uk, 1/18).

JOINING FORCES: Spalding and Sports Specialties LLC yesterday announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports construction equipment in North America. Sports Specialties will focus its efforts on indoor construction equipment such as overhead and wall mount basketball goals, volleyball poles and official stands as well as accessories such as scoreboards and scorer's tables. Spalding will continue to sell its entire line of equipment into privately funded facilities, and the Spalding line of portable backstops used by the NBA and the NCAA Final Four Tournament will also continue to be sold exclusively by Spalding (Spalding).

NOTES
: Baseball HOFer Jim Rice has just completed a new TV commercial which will promote the new single "At Fenway," now on sale at Best Buy and Amazon.com. The song was written and recorded by Brian Evans and the commercial was filmed last Monday at The Groveland Diner in Groveland, Mass. (Brian Evans Music Group)....Iowa Speedway officials Tuesday announced that the Iowa Corn Growers Association and the Iowa Corn Promotion Board will continue their title sponsorship of the annual Iowa Corn Indy 250 event at the track on June 23 (Iowa Speedway).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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