SBD/January 19, 2012/Marketing and Sponsorship

Marketplace Roundup

BBC NEWS reported British Airways planes “will be repainted in a dove design to mark” the ‘12 London Games. The artwork by U.K.-based designer Pascal Anson will be seen on aircraft "from April and the design will stay for at least the duration of 2012.” Some of the airline's A319 and 747s “will be redecorated using an ‘Olympic colour’” (BBC.co.uk, 1/18).

JOINING FORCES: Spalding and Sports Specialties LLC yesterday announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports construction equipment in North America. Sports Specialties will focus its efforts on indoor construction equipment such as overhead and wall mount basketball goals, volleyball poles and official stands as well as accessories such as scoreboards and scorer's tables. Spalding will continue to sell its entire line of equipment into privately funded facilities, and the Spalding line of portable backstops used by the NBA and the NCAA Final Four Tournament will also continue to be sold exclusively by Spalding (Spalding).

NOTES
: Baseball HOFer Jim Rice has just completed a new TV commercial which will promote the new single "At Fenway," now on sale at Best Buy and Amazon.com. The song was written and recorded by Brian Evans and the commercial was filmed last Monday at The Groveland Diner in Groveland, Mass. (Brian Evans Music Group)....Iowa Speedway officials Tuesday announced that the Iowa Corn Growers Association and the Iowa Corn Promotion Board will continue their title sponsorship of the annual Iowa Corn Indy 250 event at the track on June 23 (Iowa Speedway).
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