Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/January 19, 2012/Marketing and Sponsorship
Published January 19, 2012
JOINING FORCES: Spalding and Sports Specialties LLC yesterday announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports construction equipment in North America. Sports Specialties will focus its efforts on indoor construction equipment such as overhead and wall mount basketball goals, volleyball poles and official stands as well as accessories such as scoreboards and scorer's tables. Spalding will continue to sell its entire line of equipment into privately funded facilities, and the Spalding line of portable backstops used by the NBA and the NCAA Final Four Tournament will also continue to be sold exclusively by Spalding (Spalding).
NOTES: Baseball HOFer Jim Rice has just completed a new TV commercial which will promote the new single "At Fenway," now on sale at Best Buy and Amazon.com. The song was written and recorded by Brian Evans and the commercial was filmed last Monday at The Groveland Diner in Groveland, Mass. (Brian Evans Music Group)....Iowa Speedway officials Tuesday announced that the Iowa Corn Growers Association and the Iowa Corn Promotion Board will continue their title sponsorship of the annual Iowa Corn Indy 250 event at the track on June 23 (Iowa Speedway).