New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/January 19, 2012/Marketing and Sponsorship
Published January 19, 2012
JOINING FORCES: Spalding and Sports Specialties LLC yesterday announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports construction equipment in North America. Sports Specialties will focus its efforts on indoor construction equipment such as overhead and wall mount basketball goals, volleyball poles and official stands as well as accessories such as scoreboards and scorer's tables. Spalding will continue to sell its entire line of equipment into privately funded facilities, and the Spalding line of portable backstops used by the NBA and the NCAA Final Four Tournament will also continue to be sold exclusively by Spalding (Spalding).
NOTES: Baseball HOFer Jim Rice has just completed a new TV commercial which will promote the new single "At Fenway," now on sale at Best Buy and Amazon.com. The song was written and recorded by Brian Evans and the commercial was filmed last Monday at The Groveland Diner in Groveland, Mass. (Brian Evans Music Group)....Iowa Speedway officials Tuesday announced that the Iowa Corn Growers Association and the Iowa Corn Promotion Board will continue their title sponsorship of the annual Iowa Corn Indy 250 event at the track on June 23 (Iowa Speedway).