SBD/January 19, 2012/Franchises

Titans Shuffle Front Office With Promotions Of Reinfeldt, Webster And Dawson

Webster (l) named Exec VP & GM, Reinfeldt (r) named Senior Exec VP & COO

The Titans have promoted Mike Reinfeldt to Senior Exec VP & COO after he served as the team’s GM for the past five seasons. Reinfeldt will oversee all football and non-football aspects of the organization and will report to Titans Owner Bud Adams. VP/Player Personnel Ruston Webster was elevated to Exec VP & GM and will assume control of all football operations for the team. Lake Dawson has been promoted to VP/Player Personnel (Titans). In Nashville, Jim Wyatt notes the moves "kept the front office intact and laid the groundwork for some new decision-making." Reinfeldt "endorsed the decision" by Adams and "praised Webster." Webster said that he is "not expecting a dramatic shake-up as he switches caps and takes over" as GM (Nashville TENNESSEAN, 1/19). ESPN.com's Paul Kuharsky wrote, "It's a bold move to keep together a trio the organization likes a great deal." It is an "effective move by the Titans to play keep-away with Webster and Dawson who were candidates" for the Rams' GM opening (ESPN.com, 1/18). 

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