Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret Portland Can Keep Private Terms For Timbers' Deal Marketplace Roundup Seahawks Merchandise Sales Skyrocket MLS Debuts "For Club And Country" Campaign Wheaties Sales Slow Even With Olympians Sportech Expands U.S. Betting Business Marketplace Roundup U.S. Soccer Reveals World Cup Jerseys
Upcoming Conferences and Events
SBD/January 18, 2012/Marketing and Sponsorship
Chips & Putts: Matt Kuchar Signs Sponsorship Deal With Grey Goose
Published January 18, 2012
|Bradley will serve as global ambassador for
Tommy Hilfiger golf line through '14
PRIDE IN THE PLAYERS: In Jacksonville, Ashley Gurbal Kritzer reported PricewaterhouseCoopers has "renewed its sponsorship of The Players." The accounting firm has "signed on to be one of the golf tournament's two 'Proud Partners' through 2017." Terms of the sponsorship "were not disclosed." The tournament's other Proud Partner is Jeld-Wen Windows and Doors (BIZJOURNALS.com, 1/17).
SPEAKING FOR THE BRAND: Bridgestone Golf yesterday announced that it has signed a deal with broadcaster David Feherty to serve as a brand spokesperson over the next two years. Per the deal, Feherty will be featured in the company's latest ad campaign alongside Kuchar, Fred Couples, Davis Love III, Brandt Snedeker and Lee Trevino (Bridgestone Golf).