SBD/January 18, 2012/Marketing and Sponsorship

Chips & Putts: Matt Kuchar Signs Sponsorship Deal With Grey Goose

Grey Goose today announced that it has signed golfer Matt Kuchar as an endorser, with activation tied to Golf Channel's "Grey Goose 19th Hole" show. Kuchar will appear on the Jan. 26 season premiere of the show. He also will represent the vodka brand in all facets of its golf marketing program. This includes supporting retail POS, hosting meet-and-greet sessions at PGA Tour events and helping develop the Grey Goose Collection of golf gear (Grey Goose).

Bradley will serve as global ambassador for
Tommy Hilfiger golf line through '14
CASHING IN ON ROOKIE SUCCESS: The Tommy Hilfiger Group announced that golfer Keegan Bradley will serve as global ambassador for the Tommy Hilfiger golf line through '14. Bradley beginning this month will represent the brand by wearing select pieces from the men's golf collection. Tommy Hilfiger launched men's golf apparel in '94 and expanded into women's golf apparel in '00 (Tommy Hilfiger).

PRIDE IN THE PLAYERS: In Jacksonville, Ashley Gurbal Kritzer reported PricewaterhouseCoopers has "renewed its sponsorship of The Players." The accounting firm has "signed on to be one of the golf tournament's two 'Proud Partners' through 2017." Terms of the sponsorship "were not disclosed." The tournament's other Proud Partner is Jeld-Wen Windows and Doors (BIZJOURNALS.com, 1/17).

SPEAKING FOR THE BRAND: Bridgestone Golf yesterday announced that it has signed a deal with broadcaster David Feherty to serve as a brand spokesperson over the next two years. Per the deal, Feherty will be featured in the company's latest ad campaign alongside Kuchar, Fred Couples, Davis Love III, Brandt Snedeker and Lee Trevino (Bridgestone Golf).
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