Nike Will Not Include Sleeves On NBA Jerseys Conor McGregor Looks To Trademark Name J.C. Penney, Kohl's Going Big On Activewear Marketplace Roundup Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship
SBD/January 18, 2012/Marketing and Sponsorship
Chips & Putts: Matt Kuchar Signs Sponsorship Deal With Grey Goose
Published January 18, 2012
|Bradley will serve as global ambassador for
Tommy Hilfiger golf line through '14
PRIDE IN THE PLAYERS: In Jacksonville, Ashley Gurbal Kritzer reported PricewaterhouseCoopers has "renewed its sponsorship of The Players." The accounting firm has "signed on to be one of the golf tournament's two 'Proud Partners' through 2017." Terms of the sponsorship "were not disclosed." The tournament's other Proud Partner is Jeld-Wen Windows and Doors (BIZJOURNALS.com, 1/17).
SPEAKING FOR THE BRAND: Bridgestone Golf yesterday announced that it has signed a deal with broadcaster David Feherty to serve as a brand spokesperson over the next two years. Per the deal, Feherty will be featured in the company's latest ad campaign alongside Kuchar, Fred Couples, Davis Love III, Brandt Snedeker and Lee Trevino (Bridgestone Golf).