Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/January 17, 2012/Media
ITV Strikes Two-Year Deal To Continue Carrying FA Cup, England Home Games
Published January 17, 2012
CHANGING ON THE GUARD: U.K. broadcaster Steve Rider, who has covered F1 for both the BBC and ITV, said Sky's long-term domination of the sport is "inevitable." He added an "irrevocable step has been taken" with the FI coverage plan in the U.K. The BBC this year will air half the races live, with the "other half as part of extended highlights programmes." Sky meanwhile will "show all 20 races live on a dedicated F1 channel." Rider said, "I'm not a cheerleader for Sky. Their involvement in F1 was inevitable. I think their long-term domination of F1 is also inevitable, whether it's four or five years away. For reasons that haven't been fully explained by the BBC, and that probably didn't need to happen, we now have this halfway deal in which Sky have been given the opportunity to dominate the sport" (Tom Cary, London TELEGRAPH, 1/17).