SBD/January 17, 2012/Media
CBS Digital To Open Site To Developers For Fantasy, Commerical Product
Published January 17, 2012
A VIRTUAL TOOL BOX: The AP’s Oskar Garcia reports the deal “means tools to help with everything from draft advice to lineup analysis will be available right in the site, customizable for each specific fantasy league.” CBS Interactive President Jim Lanzone said, "It levels the playing field for an entire league to be more competitive." He added that only the "most dedicated fantasy players use tools that go beyond the site they use to pick players and keep track of their league.” The “vast majority of those tools are separate from leagues themselves.” Lanzone: "By bringing them all into the game, everyone's going to see them -- everyone's going to have access to them. Even that guy who comes in seventh place every year who usually is dead money to your league is going to have access to these incredible tools that can help him do a lot better." Garcia writes the move by CBS Sports to “embrace those tools is a play to attract users of other top fantasy sites, including free sites run by Yahoo and ESPN” (AP, 1/17). The WALL STREET JOURNAL’s Russell Adams writes CBSSports.com has “differentiated itself from competitors in that it charges people to play in its leagues, a distinction executives and partners say makes for a user base more likely to spend on apps” (WALL STREET JOURNAL, 1/17).