Jockey Unveils New Bumgarner Underwear "Chevy Guy" Trends After WS MVP Presentation Florida Hospital Signs Deal With DIS Callaway, Mickelson Sign Multiyear Extension Gundy Tried To Trademark "I'm A Man" Phrase Fanatics Prep Standalone N.Y. Office NBA Marketing Notes Tom Brady Stars In Ad For Daily Fantasy Site Ketchup Spill Leads Clorox To Sign Packers' Cobb Goody's Extends Earnhardt Jr. Partnership
Upcoming Conferences and Events
SBD/January 13, 2012/Marketing and Sponsorship
Rickie Fowler Has Become A Popular Figure On And Off The Golf Course
Published January 13, 2012
SPONSORS WANT MORE TIME: GOLF WORLD's Ron Sirak reports a result of the economic recession is that companies "ask for more time from players in exchange for their sponsor dollars and want golfers to engage in creative activities such as social media." The "increased demands and abundance of prize money have actually made some players shun business deals." Sirak: "The bottom line is that the bottom line remains fat for top players. If they want to give up personal time, the endorsement dollars are there. If not, there are plenty of places to earn a buck with your clubs." Meanwhile, as the game of golf "continues to grow globally in the run-up to Olympic golf in 2016, those opportunities will likely increase, as will endorsement opportunities" (GOLF WORLD, 1/16 issue).