SBD/January 12, 2012/Research and Ratings

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  • ESPN Starts New Year Ranked 10th Among Cable TV Network Distribution

    ESPN is distributed in 99.1 million U.S. homes to start '12, down slightly from the start of last year and ranked 10th among all cable TV nets. The Weather Channel leads all nets with 100 million homes, followed by TBS with 99.98 million. The start of last year had eight cable nets in over 100 million homes; January '12 sees only one net with that level of distribution. Among sports nets, ESPN2 is also slightly below its level at the start of '11, while ESPNU and ESPNews are up. The league-owned networks are also up from the start of '11. Listed below are U.S. distribution figures for the top 10 nets, as well as figures for nets with a heavy dose of sports content (THE DAILY).

    CABLE TV NETWORKS DISTRIBUTION DURING JANUARY
    NET
    '06
    (000)
    '07
    (000)
    '08
    (000)
    '09
    (000)
    '10
    (000)
    '11
    (000)
    '12
    (000)
    The Weather Channel
    89510
    91,989
    96,645
    98,796
    99,866
    100,569
    100,046
    TBS
    89506
    91,714
    97,417
    99,014
    100,100
    100,951
    99,983
    Discovery Channel
    90279
    92,544
    96,889
    98,747
    99,750
    100,474
    99,660
    Food Network
    88017
    91,136
    95,773
    97,918
    99,202
    100,096
    99,602
    Nick-at-Nite
    89508
    91,940
    96,454
    98,429
    99,564
    100,309
    99,581
    Nickelodeon
    89508
    91,940
    96,454
    98,429
    99,564
    100,309
    99,581
    USA Network
    89709
    92,051
    96,465
    98,368
    99,077
    99,950
    99,373
    CNN
    89909
    92,273
    96,528
    98,343
    99,219
    100,029
    99,253
    TNT
    89774
    92,140
    96,485
    98,054
    99,114
    100,288
    99,200
    ESPN
    90111
    92,337
    96,679
    98,092
    99,016
    99,792
    99,113
    ESPN2
    89315
    91,812
    96,285
    97,696
    98,713
    99,699
    99,045
    Spike
    89558
    91,654
    96,076
    97,817
    98,671
    99,397
    98,798
    FX
    87896
    90,414
    94,636
    95,194
    95,859
    95,825
    98,182
    Golf Channel
    67797
    74,319
    75,232
    81,246
    82,013
    83,343
    84,577
    Speed
    64206
    69,530
    72,319
    73,273
    74,865
    77,548
    79,157
    NBC Sports Network*
    63402
    71,419
    72,789
    73,801
    63,809
    75,360
    76,227
    ESPNews
    45748
    54,326
    63,015
    67,982
    71,344
    73,210
    74,160
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    72,338
    72,658
    MLB Network
    n/a
    n/a
    n/a
    n/a
    n/a
    54,872
    68,241
    NFL Network
    n/a
    39,692
    43,171
    41,908
    55,411
    56,696
    58,125
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    54,181
    55,810
    Fox Soccer
    n/a
    n/a
    n/a
    34,576
    35,823
    38,472
    40,929
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    36,571
    ESPN Classic
    58408
    64,398
    62,835
    63,355
    59,539
    38,535
    32,822
     

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network. * = Formerly Versus.

    CORRECTION: Wednesday’s issue of THE DAILY should have noted that NBA TV has no year-over-year comparison for primetime and total-day viewership as the net only became rated in October ’10. THE DAILY regrets the error.

    Print | Tags: Research and Ratings, Nielsen Media Research
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