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SBD/January 12, 2012/Research and Ratings
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ESPN Starts New Year Ranked 10th Among Cable TV Network Distribution
ESPN is distributed in 99.1 million U.S. homes to start '12, down slightly from the start of last year and ranked 10th among all cable TV nets. The Weather Channel leads all nets with 100 million homes, followed by TBS with 99.98 million. The start of last year had eight cable nets in over 100 million homes; January '12 sees only one net with that level of distribution. Among sports nets, ESPN2 is also slightly below its level at the start of '11, while ESPNU and ESPNews are up. The league-owned networks are also up from the start of '11. Listed below are U.S. distribution figures for the top 10 nets, as well as figures for nets with a heavy dose of sports content (THE DAILY).
CABLE TV NETWORKS DISTRIBUTION DURING JANUARYNET '06
(000)'07
(000)'08
(000)'09
(000)'10
(000)'11
(000)'12
(000)The Weather Channel 8951091,98996,64598,79699,866100,569100,046TBS 8950691,71497,41799,014100,100100,95199,983Discovery Channel 9027992,54496,88998,74799,750100,47499,660Food Network 8801791,13695,77397,91899,202100,09699,602Nick-at-Nite 8950891,94096,45498,42999,564100,30999,581Nickelodeon 8950891,94096,45498,42999,564100,30999,581USA Network 8970992,05196,46598,36899,07799,95099,373CNN 8990992,27396,52898,34399,219100,02999,253TNT 8977492,14096,48598,05499,114100,28899,200ESPN 9011192,33796,67998,09299,01699,79299,113ESPN2 8931591,81296,28597,69698,71399,69999,045Spike 8955891,65496,07697,81798,67199,39798,798FX 8789690,41494,63695,19495,85995,82598,182Golf Channel 6779774,31975,23281,24682,01383,34384,577Speed 6420669,53072,31973,27374,86577,54879,157NBC Sports Network* 6340271,41972,78973,80163,80975,36076,227ESPNews 4574854,32663,01567,98271,34473,21074,160ESPNU n/an/an/an/an/a72,33872,658MLB Network n/an/an/an/an/a54,87268,241NFL Network n/a39,69243,17141,90855,41156,69658,125NBA TV n/an/an/an/an/a54,18155,810Fox Soccer n/an/an/a34,57635,82338,47240,929Fuel TV n/an/an/an/an/an/a36,571ESPN Classic 5840864,39862,83563,35559,53938,53532,822NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network. * = Formerly Versus.
CORRECTION: Wednesday’s issue of THE DAILY should have noted that NBA TV has no year-over-year comparison for primetime and total-day viewership as the net only became rated in October ’10. THE DAILY regrets the error.




