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SBD/January 12, 2012/Research and RatingsPrint All
ESPN is distributed in 99.1 million U.S. homes to start '12, down slightly from the start of last year and ranked 10th among all cable TV nets. The Weather Channel leads all nets with 100 million homes, followed by TBS with 99.98 million. The start of last year had eight cable nets in over 100 million homes; January '12 sees only one net with that level of distribution. Among sports nets, ESPN2 is also slightly below its level at the start of '11, while ESPNU and ESPNews are up. The league-owned networks are also up from the start of '11. Listed below are U.S. distribution figures for the top 10 nets, as well as figures for nets with a heavy dose of sports content (THE DAILY).CABLE TV NETWORKS DISTRIBUTION DURING JANUARY
The Weather Channel8951091,98996,64598,79699,866100,569100,046 TBS8950691,71497,41799,014100,100100,95199,983 Discovery Channel9027992,54496,88998,74799,750100,47499,660 Food Network8801791,13695,77397,91899,202100,09699,602 Nick-at-Nite8950891,94096,45498,42999,564100,30999,581 Nickelodeon8950891,94096,45498,42999,564100,30999,581 USA Network8970992,05196,46598,36899,07799,95099,373 CNN8990992,27396,52898,34399,219100,02999,253 TNT8977492,14096,48598,05499,114100,28899,200 ESPN9011192,33796,67998,09299,01699,79299,113 ESPN28931591,81296,28597,69698,71399,69999,045 Spike8955891,65496,07697,81798,67199,39798,798 FX8789690,41494,63695,19495,85995,82598,182 Golf Channel6779774,31975,23281,24682,01383,34384,577 Speed6420669,53072,31973,27374,86577,54879,157 NBC Sports Network*6340271,41972,78973,80163,80975,36076,227 ESPNews4574854,32663,01567,98271,34473,21074,160 ESPNUn/an/an/an/an/a72,33872,658 MLB Networkn/an/an/an/an/a54,87268,241 NFL Networkn/a39,69243,17141,90855,41156,69658,125 NBA TVn/an/an/an/an/a54,18155,810 Fox Soccern/an/an/a34,57635,82338,47240,929 Fuel TVn/an/an/an/an/an/a36,571 ESPN Classic5840864,39862,83563,35559,53938,53532,822
NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network. * = Formerly Versus.
CORRECTION: Wednesday’s issue of THE DAILY should have noted that NBA TV has no year-over-year comparison for primetime and total-day viewership as the net only became rated in October ’10. THE DAILY regrets the error.