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SBD/January 12, 2012/Media
CBS' Sean McManus Hoping Network Can Ride Tebow Phenomenom For A "Long Time"
Published January 12, 2012
RATINGS SAVIOR: In Boston, John Zaremba writes Saturday's Broncos-Patriots game is a matchup between "two sports deities that could dwarf the whopping 42 million who watched the Broncos’ heart-stopping overtime win" over the Steelers. Marketing Evaluations Exec VP Henry Schafer said given Patriots QB Tom Brady’s past success and Tebow’s "attraction right now, coming from a lot of different angles, I would not be surprised if this becomes the highest-ever rated playoff game" (BOSTON HERALD, 1/12). In Colorado Springs, Frank Schwab notes KKTV-CBS GM Nick Matesi "couldn’t believe the preliminary local figures from last week’s game: a 37 rating" for Steelers-Broncos. That number "went up to a 41 rating" late in the game. Matesi said, "Those are Super Bowl numbers." He "laughed and said the station should have no problem selling any remaining advertising slots Saturday" (Colorado Springs GAZETTE, 1/12). Meanwhile, ESPN's "First Take" saw an average of 592,000 viewers tune in for Monday's episode, a new record for the two-hour show. "First Take" panelist Skip Bayless has become an outspoken supporter of Tebow during the last couple months (THE DAILY).
IMPACT ON '12 SCHEDULE: CBS' McManus noted the unknown around Tebow's future success could impact the '12 schedule. McManus said, "Let’s assume that (the Broncos) lose on Saturday night and he doesn’t play well -- the schedule makers next year, when you’re talking about how to feature the Denver Broncos, what do you do? Do you assume that it’s going to be the Tebow that we’ve seen win three overtime victories and beat the Pittsburgh Steelers or do you assume it’s going to be the Tebow against Kansas City? That’s what makes it so much fun and so much interesting to follow” ("The Jim Rome Show," 1/11). CJCL-AM's Greg Brady on his Twitter feed wrote, "Is the Tim Tebow phenomenon going to last? If you're NBC -- do you already want to book 3 primetime Sunday Night games involving Broncos?"