Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday GoDaddy Returning As Super Bowl Advertiser Bud Light Announces Super Bowl Hospitality Plans Pepsi Signs Irving For More "Uncle Drew" Episodes
SBD/January 12, 2012/Marketing and Sponsorship
Time To Play The Game: Verlander Appears On "Conan" To Promote "MLB 2K12" Release
Published January 12, 2012
RING MY BELL: O’Brien asked Verlander whether he has rituals before he is scheduled to pitch. Verlander said, “The night before, as you can tell by my amazing physique, I eat Taco Bell.” O’Brien asked somewhat incredulously, “You eat Taco Bell the night before you pitch every time?” Verlander: “Every start, yes. You're welcome, Taco Bell. But it's true.” O’Brien added, “It also results in your gameday diarrhea tradition. … You're welcome, Taco Bell” (“Conan,” TBS, 1/11).