Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/January 12, 2012/Marketing and Sponsorship
Time To Play The Game: Verlander Appears On "Conan" To Promote "MLB 2K12" Release
Published January 12, 2012
RING MY BELL: O’Brien asked Verlander whether he has rituals before he is scheduled to pitch. Verlander said, “The night before, as you can tell by my amazing physique, I eat Taco Bell.” O’Brien asked somewhat incredulously, “You eat Taco Bell the night before you pitch every time?” Verlander: “Every start, yes. You're welcome, Taco Bell. But it's true.” O’Brien added, “It also results in your gameday diarrhea tradition. … You're welcome, Taco Bell” (“Conan,” TBS, 1/11).