Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/January 12, 2012/Marketing and Sponsorship
Sierra Club Sponsors Kentucky, Indiana Basketball Games To Promote Clean Energy
Published January 12, 2012
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FOR A GOOD CAUSE: In Green Bay, Hannah O’Brien noted the Univ. of Wisconsin-Green Bay men's basketball team “will suit up in a new color in February to raise awareness of cancer.” The team will begin wearing black jerseys Feb. 4 “as part of the Black Out Cancer Initiative, a collaboration between UW-Green Bay athletics, Bellin Health and Broadway Automotive.” The jerseys will be auctioned “to raise money for the Patient Assistance Fund at The Cancer TEAM at Bellin Health, which helps patients pay for cancer treatments and daily-living items” (GREEN BAY PRESS-GAZETTE, 1/11).