Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/January 12, 2012/Marketing and Sponsorship
Sierra Club Sponsors Kentucky, Indiana Basketball Games To Promote Clean Energy
Published January 12, 2012
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FOR A GOOD CAUSE: In Green Bay, Hannah O’Brien noted the Univ. of Wisconsin-Green Bay men's basketball team “will suit up in a new color in February to raise awareness of cancer.” The team will begin wearing black jerseys Feb. 4 “as part of the Black Out Cancer Initiative, a collaboration between UW-Green Bay athletics, Bellin Health and Broadway Automotive.” The jerseys will be auctioned “to raise money for the Patient Assistance Fund at The Cancer TEAM at Bellin Health, which helps patients pay for cancer treatments and daily-living items” (GREEN BAY PRESS-GAZETTE, 1/11).