SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/January 12, 2012/Marketing and Sponsorship
Published January 12, 2012
BUILDING ANTICIPATION: In Orlando, Josh Robbins notes Magic C Dwight Howard spent part of his time yesterday prior to the team’s game against the Trail Blazers “on the campus of adidas' North America headquarters” in Portland. During his visit, Howard and company officials “talked about their plans for All-Star Weekend in Orlando on Feb. 24-26.” Howard said there would be "some kind of big celebration in Orlando for all the fans down there." Howard: "We're looking forward to having something crazy. I can't tell you guys right now, but it's going to be fun" (ORLANDO SENTINEL, 1/12).
FLAVOR BOOST: Sheets Brand Energy Strips announced that Clippers G Chris Paul has joined the company’s roster of brand partners. Paul will introduce with brand’s new flavor, Mint Boost, and has directed his own commercial that launched yesterday as part of Sheets’ national Facebook competition (Sheets).
WELK THIS WAY: Patriots WR Wes Welker is growing a playoff mustache and has “teamed up with Sportiqe Apparel Co. for a limited-edition T-shirt celebrating his facial hair, with a portion of the proceeds benefitting the Wes Welker Foundation, a fund set up for at-risk youth living in Oklahoma City.” In addition, the Boston Herald is giving away 10 “Catching Passes and Growing Staches” T-shirts, including one autographed by Welker (BOSTON HERALD, 1/12).