Ohio Univ. Lands Eight-Year Deal With Adidas Could Adidas Buyout UCLA Coach's Contract? Marketplace Roundup NASCAR Goes For Hollywood Ties This Week Norman Hopes Authentic Deal Grows Brand Globally A’s Sign Fanatics To Run Merchandise At Coliseum NASCAR Adds Hotels For Hope As Partner Costco, Acushnet In Legal Battle Over Golf Balls Wal-Mart To Market In 21 Professional Sports Venues NCAA Tournaments Ads Work Around Off-Limit Players
SBD/January 12, 2012/Marketing and Sponsorship
Pure Michigan Reaches Three-Year Deal To Title Sponsor MIS Sprint Cup Race
Published January 12, 2012
I CAN SEE CLEARLY NOW: YAHOO SPORTS’ Jay Busbee reported NASCAR driver Kurt Busch will be “getting some sponsor love from Tag Heuer Eyewear.” The company “already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public.” Now the logo “will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor” (SPORTS.YAHOO.com, 1/11).