NASCAR's France Calls RTA Unnecessary Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup Sporting KC Names VML Official Marketing Partner NBA To Debut Jerseys With First Names For Xmas Arkansas Files Trademark For Hog Call Chant Patriots Sue Bacardi After Rum Maker Nixed Deal
Upcoming Conferences and Events
SBD/January 12, 2012/Marketing and Sponsorship
Pure Michigan Reaches Three-Year Deal To Title Sponsor MIS Sprint Cup Race
Published January 12, 2012
I CAN SEE CLEARLY NOW: YAHOO SPORTS’ Jay Busbee reported NASCAR driver Kurt Busch will be “getting some sponsor love from Tag Heuer Eyewear.” The company “already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public.” Now the logo “will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor” (SPORTS.YAHOO.com, 1/11).