Team USA To Don "Breezy" Ralph Lauren Outfits NASCAR Tracks Cashing In With Non-Racing Events DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line NASCAR Pushes Back '17 Cup Start Times
SBD/January 12, 2012/Marketing and Sponsorship
Pure Michigan Reaches Three-Year Deal To Title Sponsor MIS Sprint Cup Race
Published January 12, 2012
I CAN SEE CLEARLY NOW: YAHOO SPORTS’ Jay Busbee reported NASCAR driver Kurt Busch will be “getting some sponsor love from Tag Heuer Eyewear.” The company “already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public.” Now the logo “will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor” (SPORTS.YAHOO.com, 1/11).