NAPA Inks Three-Year Deal For Chase Elliott Wake Forest Unveils Nike-Designed Football Uniforms Marketplace Roundup Letterman Uses Show To Promote IndyCar UA Releases MVP Version Of Curry's Shoe Wells Fargo Unveiling Ad Around Tourney Texas Withdraws "Havoc" Trademark Request Goodyear Won't Renew USSA Sponsorship Jeep To Sponsor World Surf League Pirates Using Towels To Go Green
Upcoming Conferences and Events
SBD/January 12, 2012/Marketing and Sponsorship
Pure Michigan Reaches Three-Year Deal To Title Sponsor MIS Sprint Cup Race
Published January 12, 2012
I CAN SEE CLEARLY NOW: YAHOO SPORTS’ Jay Busbee reported NASCAR driver Kurt Busch will be “getting some sponsor love from Tag Heuer Eyewear.” The company “already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public.” Now the logo “will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor” (SPORTS.YAHOO.com, 1/11).