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SBD/January 12, 2012/Marketing and Sponsorship
Pure Michigan Reaches Three-Year Deal To Title Sponsor MIS Sprint Cup Race
Published January 12, 2012
I CAN SEE CLEARLY NOW: YAHOO SPORTS’ Jay Busbee reported NASCAR driver Kurt Busch will be “getting some sponsor love from Tag Heuer Eyewear.” The company “already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public.” Now the logo “will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor” (SPORTS.YAHOO.com, 1/11).