SBD/January 12, 2012/Marketing and Sponsorship

Miami Nice: NBA Names Heat As '11 Team Retailer Of The Year

The NBA has named the Heat as its '11 Team Retailer of the Year. The award came at the league's annual team licensing show in Las Vegas, held in conjunction with the current Sports Licensing and Tailgate Show. The Heat were named the first three-time winner of the award, having also won in '03 and '06. Sales at the team's stores at American Airlines Arena, a satellite store in Dolphin Mall and on MiamiHoopsGear.com combined for a stunning 154% increase last season.
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