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Panasonic, NBC To Air More Than 200 Hours Of 3D Broadcasts For London Games

Panasonic of North America and NBC Sports Group yesterday announced prior to the official start of the '12 Int'l Consumer Electronics Show that they will partner to make the ’12 London Games available in 3D to all U.S. distributors who carry Olympic coverage on cable or satellite. The effort will mark the first time that the Olympics will be distributed in the U.S. in 3D. Panasonic, a longtime Official Worldwide Olympic Partner in the Audio & Visual Equipment category, last year announced it would partner with the IOC and Olympic Broadcasting Services (OBS) to make the London Games the first ever 3Ds (Panasonic/NBC). NBC will show more than 200 hours of the Games in 3D, a first for American television. NBC will show the Games in the enhanced format on a next-day, tape-delayed basis, retaining its primary focus for live events online and the always-critical 2D primetime windows. Distribution is also still uncertain, though Comcast, which owns NBC Universal, and DirecTV are among the likely candidates. Still, network officials said the effort represents an important milestone for the Olympics. 3D coverage, developed from the core OBS feed and distributed to broadcasters around the world, will be focused on many key Olympic sports, including track and field, gymnastics and basketball. "The Olympics are clearly a marquee event that merits all forms of distribution, including 3D," said NBC Olympics President Gary Zenkel (Eric Fisher, SportsBusiness Journal).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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