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SBD/January 9, 2012/Marketing and Sponsorship
Nike Dominating The Market For Shoe Contracts With NBA Players
Published January 9, 2012
FEELING A CHANGE: Clippers G Chris Paul noted playing in L.A. after spending the first five years of his career with the Hornets has "definitely been a huge change” in terms of marketing opportunities, including his new signature Jordan Brand shoe. Paul said, “The shoe is special to me because everyone knows that I’m very, very family oriented.” The shoe features Paul’s wedding date, his son’s birthday and “61 little cutouts on my shoe ... that symbolizes my grandfather, because that was my best friend” (“Sports Biz: Game On!,” NBC Sports Network, 1/6).