SBD/January 9, 2012/Marketing and Sponsorship

"SNL" Sends Up Corporate Sponsorship Prevalent During College Bowl Season

"SNL" skit pokes fun at the number of bowl games on ESPN
NBC’s “SNL” took aim at the college bowl season, mocking the various corporate sponsorship that support the games. A fake promo for ESPN’s coverage of bowl season aired, with the announcer saying, “Tune in tomorrow at 6:00 as Albion College looks to take on the Montclair State Hawks in ‘The Phantom Menace in 3D Radio Shack Croissant Bowl.’ Then at 8:00pm Buffalo State butts heads with Wheaton in the ‘Ruby Tuesday Hanes Her Way Prejudice Bowl,’ and on ESPNU at 10:00 Dickinson ’s running attack clashes with the stingy defense of Devry Institute in the ‘Mucinex Arizona Beef Council Pencil Bowl.’ Then at 4:00am the winless Delaware Valley Aggies look to salvage their dignity against the Styveson High School wrestling squad in the ‘Visine Dog#%*!* Dilbert Bowl.’ After that it’s the Texas A&M marching band versus tuberculosis in the ‘Fidelity Investments Four Loko Life Begins at Conception Bowl,’ and don’t miss three dogs versus 100 bats in the ‘Skechers Shape-Ups How I Met Your Mother Trojan Minis Bowl.’ … It’s bowl season on ESPN!” (“SNL,” NBC, 1/7). College Station-based KBTX-CBS' Steve Fullhart wrote on his Twitter feed, "Good luck to the Aggie Band when they face Tuberculosis in the Fidelity Investments Four Loko Life Begins at Conception Bowl."

THE DAILY has a collection of reviews on how host Charles Barkley fared during Saturday night's show. 

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