SBD/January 6, 2012/Media

Final Nielsen Ratings From Recent Sports Telecasts On Broadcast, Cable TV

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).
TELECAST
DATE
NET
TIME (ET)
RATING
"Road to the Bowls"
12/31
ABC
2:30-3:30pm
0.5
AutoZone Liberty Bowl: Cincinnati-Vanderbilt
12/31
ABC
3:30-7:00pm
1.9
NCAA Basketball: Louisville-Kentucky
12/31
CBS
12:00-2:00pm
1.9
Hyundai Sun Bowl: Georgia Tech-Utah
12/31
CBS
2:00-6:00pm
2.7
U.S. Snowboard Cup (taped)
12/31
NBC
5:00-6:00pm
0.8
"The NFL Today"
1/1
CBS
12:00-1:00pm
3.8
"NFL on CBS": (regional)
1/1
CBS
1:00-4:15pm
8.1
"NFL on CBS": Chiefs-Broncos (66%)
1/1
CBS
4:15-7:30pm
15.1
"NFL on Fox": (regional)
1/1
Fox
1:00-4:15pm
4.5
"NFL on Fox": Buccaneers-Falcons (89%)
1/1
Fox
4:15-7:30pm
11.6
"A Salute To Ladies of the Ice" (taped)
1/1
NBC
4:00-6:00pm
0.8
"Football Night in America"
1/1
NBC
7:30-8:15pm
5.5
"Sunday Night Football": Cowboys-Giants
1/1
NBC
8:30-11:30pm
15.7
NHL Winter Classic: Rangers-Flyers
1/2
NBC
3:00-6:00pm
2.1
STRONG START FOR NBA TV: NBA TV began its '11-12 regular-season schedule averaging approximately 405,000 viewers. The Bulls-Clippers Dec. 30 matchup was the most-viewed regular-season game ever for NBA TV, drawing an average of 722,000 viewers. That surpassed the previous record of 681,000 viewers for a Trail Blazers-Heat game last season. The net so far this season is up 133% over '10-11 in the adults 18-24 demo, and 115% among men 18-34. Additionally, the net has seen a 145% increase over '10-11 among adults 18-49 and 143% among adults 25-54. Also, about 35 million viewers tuned in to watch the NBA on Christmas Day across ABC, ESPN and TNT, making it the most-watched Christmas Day ever for the league. Unique viewership was up 2% over last season's previous high. In addition, the average viewer watched 130 minutes of NBA basketball on Christmas, another all-time mark. Meanwhile, TNT’s NBA doubleheader Thursday night earned a 2.2 U.S. rating, up 120% over last year’s comparable games. The Heat-Hawks game, which kicked off the double dip by going into triple overtime, drew a 2.1 U.S. rating, up 75% over last year. The Lakers-Trail Blazers game that followed earned a 2.5 U.S. rating, up 178% over last season (THE DAILY).

TEEING OFF: Golf Channel recorded its most-watched year ever in '11, with viewership up almost 30% over '10 and 3% over '09. PGA Tour viewership was up 23% and LPGA Tour viewership was up 30%. Coverage of the Presidents Cup from Nov. 14-20 earned the net its highest-rated week in history, and Nov. 18 marked the highest-rated day in Golf Channel history (Golf Channel).

PUCK ACTION: TSN recorded an average audience of 2.8 million viewers for coverage of the Canada-U.S. IIHF World Junior Hockey preliminary matchup on Dec. 31, making the game the most-watched program on Canadian television. TSN averaged 2.4 million viewers for Team Canada's four preliminary round games, and all four games ranked as the most-watched program of the day on Canadian television in all key demographics. Online, TSN.ca registered 190,000 live streams of Team Canada games (TSN).
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