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SBD/January 6, 2012/Media
NFL Sees Second-Highest Viewership Average Since '89; Local Markets Up
Published January 6, 2012
LOCAL MARKETS: The Patriots averaged their highest ratings in 10 years, averaging a 35.2 in the Boston/Manchester market. The rating surpassed last year's record average of 34.85. Over the last five seasons, viewership has posted a season average rating of 30.0 or higher in four of those five years. Prior to that time frame, viewership had never topped 30.0 for the season (Patriots). In Milwaukee, Bob Wolfley noted Packers telecasts on local TV "averaged 48.1 this season up 9% from last season (44.0 rating) and were the highest in the Milwaukee market since the 1997 season." An estimated 436,555 HHs "on average watched some portion of a Packers game this season" (JSONLINE.com, 1/5).
OUTSIDER INTRIGUE: In DC, Dan Steinberg noted the Cowboys-Giants season-finale broadcast on NBC "earned a 22.2 household rating in the D.C. market, equal to about 524,000 households." The Redskins-Eagles broadcast on Fox earlier in the afternoon "earned just an 18.7 rating, equal to about 441,000 households." Steinberg noted there are an "inordinate number of Dallas and New York fans" in the DC market, and the Redskins "had nothing to play for that week." But it is "obvious that in most markets, the home team broadcast still wins" (WASHINGTONPOST.com, 1/5).