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Marketing and Sponsorship

Marketplace Roundup

Nissan has announced an extension of its partnership with the Heisman Trophy Trust in which the automaker will become the exclusive "Premier Partner" through ‘16. Nissan will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy through activities such as the Heisman Trophy Tour, consumer sweepstakes, social media, online activities and other events. Nissan began its relationship with the Heisman Trophy in ‘05 (Nissan).

PREPARING FOR THE LIMELIGHT: In Detroit, Louis Aguilar notes the town of Hamtramck, Mich., is “preparing for a potential mega-jolt of publicity if Chevy decides to air a Hamtramck-themed Volt ad during the Super Bowl in February.” From what “interviewed residents can tell, the ad may embrace the ‘to-hell-and-back’ theme that made Chrysler Group LLC's ‘Imported From Detroit’ ad during last year's Super Bowl such a hit.” GM is “being coy about whether the Hamtramck-themed Volt commercial will premiere” during the game. GM Dir of Product & Brand Communications Patrick Morrissey: "We haven't decided yet. ... We create a lot of different spots. The final decision will come in a few weeks" (DETROIT NEWS, 1/6).

LURING THEM IN: In Indianapolis, Anthony Schoettle noted the Indianapolis Convention & Visitors Association on Wednesday “launched a 25-day, $100,000 advertising campaign to lure regional visitors to the city the weekend before" Super Bowl XLVI on Feb. 5. The campaign, which “includes banner ads on ESPN.com and 30-second ads on Sirius/XM satellite radio and local sports-talk radio stations in Chicago, Cincinnati and Louisville, will run through Feb. 2.” ICVA spokesperson Chris Cahl said, “We’re running the campaign right up until the time that the four-night (hotel-stay) minimums begin.” The tagline of the campaign is “Come see a Super City before the Super Bowl” (IBJ.com, 1/5).

ROTTEN FRUIT: ESPN’s Jim Rome talked about the Nike T-shirts that are being given to the winning teams in BCS games and said, "Just a day after I hyped the ‘Pour Some Sugar On Me’ tees that Michigan rocked, I see West Virginia wearing victory tees that say ‘Orange You Glad We Won.’" Rome : "That's the joke your five-year-old tells you when he comes home from school and you pretend it's the funniest thing you've ever heard.” The T-shirt was “almost as embarrassing as Clemson give up 70 in the first place." He asked, "What’s next? The LSU-Alabama winner getting tees that say ‘We Don't Take No BCS’” (“Jim Rome Is Burning,” ESPN2, 1/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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