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SBD/January 6, 2012/Marketing and Sponsorship
Published January 6, 2012
PREPARING FOR THE LIMELIGHT: In Detroit, Louis Aguilar notes the town of Hamtramck, Mich., is “preparing for a potential mega-jolt of publicity if Chevy decides to air a Hamtramck-themed Volt ad during the Super Bowl in February.” From what “interviewed residents can tell, the ad may embrace the ‘to-hell-and-back’ theme that made Chrysler Group LLC's ‘Imported From Detroit’ ad during last year's Super Bowl such a hit.” GM is “being coy about whether the Hamtramck-themed Volt commercial will premiere” during the game. GM Dir of Product & Brand Communications Patrick Morrissey: "We haven't decided yet. ... We create a lot of different spots. The final decision will come in a few weeks" (DETROIT NEWS, 1/6).
LURING THEM IN: In Indianapolis, Anthony Schoettle noted the Indianapolis Convention & Visitors Association on Wednesday “launched a 25-day, $100,000 advertising campaign to lure regional visitors to the city the weekend before" Super Bowl XLVI on Feb. 5. The campaign, which “includes banner ads on ESPN.com and 30-second ads on Sirius/XM satellite radio and local sports-talk radio stations in Chicago, Cincinnati and Louisville, will run through Feb. 2.” ICVA spokesperson Chris Cahl said, “We’re running the campaign right up until the time that the four-night (hotel-stay) minimums begin.” The tagline of the campaign is “Come see a Super City before the Super Bowl” (IBJ.com, 1/5).
ROTTEN FRUIT: ESPN’s Jim Rome talked about the Nike T-shirts that are being given to the winning teams in BCS games and said, "Just a day after I hyped the ‘Pour Some Sugar On Me’ tees that Michigan rocked, I see West Virginia wearing victory tees that say ‘Orange You Glad We Won.’" Rome : "That's the joke your five-year-old tells you when he comes home from school and you pretend it's the funniest thing you've ever heard.” The T-shirt was “almost as embarrassing as Clemson give up 70 in the first place." He asked, "What’s next? The LSU-Alabama winner getting tees that say ‘We Don't Take No BCS’” (“Jim Rome Is Burning,” ESPN2, 1/5).