Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/January 6, 2012/Marketing and Sponsorship
Wild Card Teams Get Sponsor Activation Ready For The Start Of The NFL Playoffs
Published January 6, 2012
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ROCKY MOUNTAIN HIGH: The Broncos host the Steelers Sunday in the team’s first home playoff game since ‘05. Broncos Senior Dir of Corporate Partnerships Brady Kellogg noted orange rally towels with the “Mile-High Magic” slogan on them and sponsored by Verizon, The Sports Authority and Bud Light are being given to fans. Area retail promotions have included ticket giveaways with the Broncos cheerleaders, appearances at Bud Light retail accounts and an appearance by the team mascot, Miles, at Verizon Wireless stores, where he helped conduct a ticket contest through clues on Twitter and Facebook.
HOUSTON, WE HAVE LIFTOFF: The Texans have had a decade to plan for their first playoff game, and support is what you would expect around football in Texas -- multidimensional. Texans President Jamey Rootes said Kroger is the presenting sponsor of Saturday’s game against the Bengals and is putting its name on 70,000 "Go Texans" signs fans will get as they enter the game. Reliant Energy, which entitles the Texans home field, has its name on the same number of rally towels. The team has put up “Go Texans” billboard with RB Arian Foster in Austin, San Antonio, Corpus Christi, Beaumont and the Rio Grande Valley. On game day, grocer H-E-B is staging a special playoff edition of its popular tailgate cooking contest. There will be a card stunt that will spell out “Go Texans.” Former Houston Oilers QB Dan Pastorini and former coach Bum Phillips are being brought out for the pregame ceremony.
QUIET ON THE BAYOU: Saints VP/Marketing & Business Development Ben Hales said Mercedes-Benz is the presenting sponsor for the team’s game against the Lions Saturday night. However, ramped-up sponsor activation will be light in New Orleans. Mercedes-Benz is not doing any giveaways but have enhanced vehicle displays and additional in-game elements. Meanwhile, the team will open Champions Square early for a 3:00pm CT concert by Cowboy Mouth on the Bud Light Stage, while additional entertainment and giveaways will take place at Coors Light Cold Zone outside the Mercedes-Benz Superdome. Hales said, “Other than that, our partners are really implementing the same promotions as a regular-season game.”