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SBD/January 4, 2012/Marketing and Sponsorship
Jockey Execs Say Tebow's Popularity Helping To Market To Younger Consumers
Published January 4, 2012
THE DOWNSIDE OF THE WAVE: MARKETWATCH’s Jon Friedman writes following the Broncos' current three-game losing streak, Tebowmania is as “‘dead as fried chicken’ for two media-centric reasons.” If Tebow “were still a national phenomenon, the NFL would have scheduled the Broncos-Pittsburgh Steelers playoff game to be played in the marquee position of Saturday night.” Also, ESPN Radio 1050 N.Y. yesterday gave Tebow and the Broncos “a perfunctory review during its playoff preview.” A month ago, the announcers and pundits “would have been all over the Tebow story; on Tuesday, they reported on it out of a sense of obligation.” The Tebow story “carries a measure of poignancy -- and hard-headed realism." Friedman: "He goes to show just how quickly you can go from being a national obsession to a cautionary tale” (MARKETWATCH.com, 1/4).
NOT A BIG FAN CLUB IN BALTIMORE: Ravens LB Terrell Suggs appeared on ESPN2’s “First Take” yesterday and during a discussion with Skip Bayless about the team's playoff chances, Suggs said to Bayless, “Congratulations to you and your boy, you and your man crush. We know you got a little bit of a man crush with your boy out there in Denver.” Bayless, who is an unapologetic Tebow fan, replied, “The guy who took a 1-4 team to the AFC West championship? Is that the guy you’re talking about?” Suggs, sounding a bit disgusted, said, “Skip! He finished 8-8!” Bayless: “No, he finished 7-4. That was him as a starter.” Suggs said it was 8-8 and asked, “You know what we call that? That’s mediocrity.” Suggs: “That boy be praying on that sideline. I don’t feel comfortable I gotta pray every fourth quarter like, ‘Oh my God, come save me again’” (“First Take,” ESPN2, 1/3).