NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/January 4, 2012/Marketing and Sponsorship
Names & Faces: Derrick Rose Reportedly To Sign "Lifetime" Adidas Deal
Published January 4, 2012
THE MORE, THE MERRIER: In Milwaukee, Don Walker reported State Farm Insurance was “thrilled with the success” of its "Discount Double Check" ad airing nationally with Packers QB Aaron Rodgers and the company “will soon have a new ad featuring” Rodgers, LB Clay Matthews and DT B.J. Raji. A State Farm spokesperson said that the ad “was being shot on Tuesday.” It may air “as soon as this weekend, either on television or online” (JSONLINE.com, 1/3).
GETTING HIS WINGS: Red Bull yesterday announced that Nets G Deron Williams has joined its roster of athlete endorsers. Other Red Bull athletes include Blake Griffin, Rajon Rondo, Tim Lincecum, Jimmy Rollins, Reggie Bush, Lindsey Vonn and DeMarcus Ware. The first high-profile activation of the deal is an online video that depicts Williams traveling from the Nets' locker room after a game to an official Red Bull launch party. Financial terms were not disclosed (THE DAILY).
SHOE HORNED: Asics announced that it has signed tennis player Samantha Stosur to a multiyear endorsement deal, effective Jan. 1 of this year. Stosur, the '11 U.S. Open women's singles champion, debuted using Asics footwear and apparel in professional play at the '12 Brisbane Int'l, which began on Dec. 31 (Asics). Stosur "wore Lacoste clothing before signing with Asics" (TENNISNOW.com, 1/2).
FASHION FORWARD: In Boston, Shanahan & Goldstein note Patriots QB and UGG endorser Tom Brady gave his teammates UGGs for Christmas. Brady said he gave “half the locker room” the footwear. Brady: “I just ordered as many big sizes as they had in stock -- 12s, 14s, 16s, and 18s" (BOSTON GLOBE, 1/4).