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Names & Faces: Derrick Rose Reportedly To Sign "Lifetime" Adidas Deal

ESPN.com’s Marc Stein reported Bulls G Derrick Rose is “closing in on another lucrative deal” after signing an extension with the team. A source said that Rose's “new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range -- as in $25 million annually over a 10-year span -- in what is known in the shoe game as a ‘lifetime’ deal.” Stein wrote Rose is adidas' “only counter” to Lakers G Kobe Bryant, a Nike endorser, in China. Rose reportedly “already outsells” Heat F LeBron James in the country (ESPN.com, 12/30).

THE MORE, THE MERRIER: In Milwaukee, Don Walker reported State Farm Insurance was “thrilled with the success” of its "Discount Double Check" ad airing nationally with Packers QB Aaron Rodgers and the company “will soon have a new ad featuring” Rodgers, LB Clay Matthews and DT B.J. Raji. A State Farm spokesperson said that the ad “was being shot on Tuesday.” It may air “as soon as this weekend, either on television or online” (JSONLINE.com, 1/3).

GETTING HIS WINGS: Red Bull yesterday announced that Nets G Deron Williams has joined its roster of athlete endorsers. Other Red Bull athletes include Blake Griffin, Rajon Rondo, Tim Lincecum, Jimmy Rollins, Reggie Bush, Lindsey Vonn and DeMarcus Ware. The first high-profile activation of the deal is an online video that depicts Williams traveling from the Nets' locker room after a game to an official Red Bull launch party. Financial terms were not disclosed (THE DAILY).

SHOE HORNED: Asics announced that it has signed tennis player Samantha Stosur to a multiyear endorsement deal, effective Jan. 1 of this year. Stosur, the '11 U.S. Open women's singles champion, debuted using Asics footwear and apparel in professional play at the '12 Brisbane Int'l, which began on Dec. 31 (Asics). Stosur "wore Lacoste clothing before signing with Asics" (TENNISNOW.com, 1/2).

FASHION FORWARD: In Boston, Shanahan & Goldstein note Patriots QB and UGG endorser Tom Brady gave his teammates UGGs for Christmas. Brady said he gave “half the locker room” the footwear. Brady: “I just ordered as many big sizes as they had in stock -- 12s, 14s, 16s, and 18s" (BOSTON GLOBE, 1/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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