Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/January 4, 2012/Marketing and Sponsorship
Names & Faces: Derrick Rose Reportedly To Sign "Lifetime" Adidas Deal
Published January 4, 2012
THE MORE, THE MERRIER: In Milwaukee, Don Walker reported State Farm Insurance was “thrilled with the success” of its "Discount Double Check" ad airing nationally with Packers QB Aaron Rodgers and the company “will soon have a new ad featuring” Rodgers, LB Clay Matthews and DT B.J. Raji. A State Farm spokesperson said that the ad “was being shot on Tuesday.” It may air “as soon as this weekend, either on television or online” (JSONLINE.com, 1/3).
GETTING HIS WINGS: Red Bull yesterday announced that Nets G Deron Williams has joined its roster of athlete endorsers. Other Red Bull athletes include Blake Griffin, Rajon Rondo, Tim Lincecum, Jimmy Rollins, Reggie Bush, Lindsey Vonn and DeMarcus Ware. The first high-profile activation of the deal is an online video that depicts Williams traveling from the Nets' locker room after a game to an official Red Bull launch party. Financial terms were not disclosed (THE DAILY).
SHOE HORNED: Asics announced that it has signed tennis player Samantha Stosur to a multiyear endorsement deal, effective Jan. 1 of this year. Stosur, the '11 U.S. Open women's singles champion, debuted using Asics footwear and apparel in professional play at the '12 Brisbane Int'l, which began on Dec. 31 (Asics). Stosur "wore Lacoste clothing before signing with Asics" (TENNISNOW.com, 1/2).
FASHION FORWARD: In Boston, Shanahan & Goldstein note Patriots QB and UGG endorser Tom Brady gave his teammates UGGs for Christmas. Brady said he gave “half the locker room” the footwear. Brady: “I just ordered as many big sizes as they had in stock -- 12s, 14s, 16s, and 18s" (BOSTON GLOBE, 1/4).