AutoNation Sponsors Bowl Game In Orlando Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor Davis' Chevy Ad Continues To Draw Attention
Upcoming Conferences and Events
SBD/December 29, 2011/Marketing and Sponsorship
Published December 29, 2011
SOUVENIR CITY? In St. Paul, Charley Walters notes Sunday's Bears-Vikings game could be the "last game at the Metrodome" as the Vikings currently do not have a lease for the '12 season, and it "could be an opportunity for memorabilia collectors." Twins curator Clyde Doepner said, "Any time you have a ticket from the first game ever played at the place, and any time you have a ticket from the last game ever played at a place, they have value." He added, "Any time there's a significant event in sports, everybody wants to say they were there. And one of the proofs is that you've got your ticket" (ST. PAUL PIONEER PRESS, 12/29).
FAIR WARNING: In Jacksonville, Don Coble noted Phoenix Racing Owner James Finch last week hired Kurt Busch to drive the No. 51 NASCAR Sprint Cup Series entry, but "not before making some ground rules for the temperamental driver." Finch "made it clear he won't tolerate any more boorish behavior and profane" outbursts from Busch. He told WJHG-NBC, "He lost a job and he's lost several million dollars, so I think that's been a wake-up call. I told him, I said, 'Kurt, it's about winning races.' ... I hired him for his foot, not his mouth" (FLORIDA TIMES-UNION, 12/28).
NOTES: The NBA's latest ad via Goodby Silverstein & Partners includes The Turtles' song "So Happy Together" in a "big-bobblehead commercial that imposes the heads of the biggest stars in the league" on the band's video. The "expressions are definitely worth a watch" (ADAGE.com, 12/27)....Baltimore-based Northeastern Supply will return as an associate sponsor on Turner Motorsports' No. 31 NASCAR Nationwide Series entry driven by Justin Allgaier (THE DAILY).