Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market
SBD/December 29, 2011/Marketing and Sponsorship
Published December 29, 2011
SOUVENIR CITY? In St. Paul, Charley Walters notes Sunday's Bears-Vikings game could be the "last game at the Metrodome" as the Vikings currently do not have a lease for the '12 season, and it "could be an opportunity for memorabilia collectors." Twins curator Clyde Doepner said, "Any time you have a ticket from the first game ever played at the place, and any time you have a ticket from the last game ever played at a place, they have value." He added, "Any time there's a significant event in sports, everybody wants to say they were there. And one of the proofs is that you've got your ticket" (ST. PAUL PIONEER PRESS, 12/29).
FAIR WARNING: In Jacksonville, Don Coble noted Phoenix Racing Owner James Finch last week hired Kurt Busch to drive the No. 51 NASCAR Sprint Cup Series entry, but "not before making some ground rules for the temperamental driver." Finch "made it clear he won't tolerate any more boorish behavior and profane" outbursts from Busch. He told WJHG-NBC, "He lost a job and he's lost several million dollars, so I think that's been a wake-up call. I told him, I said, 'Kurt, it's about winning races.' ... I hired him for his foot, not his mouth" (FLORIDA TIMES-UNION, 12/28).
NOTES: The NBA's latest ad via Goodby Silverstein & Partners includes The Turtles' song "So Happy Together" in a "big-bobblehead commercial that imposes the heads of the biggest stars in the league" on the band's video. The "expressions are definitely worth a watch" (ADAGE.com, 12/27)....Baltimore-based Northeastern Supply will return as an associate sponsor on Turner Motorsports' No. 31 NASCAR Nationwide Series entry driven by Justin Allgaier (THE DAILY).