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SBD/December 22, 2011/2011 Year in Review
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Published December 22, 2011
SITTING WITH THE STARS: Ever wonder where the stars sit at Lakers games and how they get their tickets? Now you know based on this map of the stars compiled by the Hollywood Reporter.
MONEY WELL SPENT: AdWeek.com channels its inner SportsBusiness Daily with this mash-up production of every commercial from Fox’ Super Bowl XLV broadcast in a little over two minutes.
A LITTLE BIRDIE TOLD ME: The relevance of social media to sports teams continues to grow and MLB Giants Head of Social Media Bryan Srabian discusses Twitter’s importance to the team and how it is using the platform to connect with fans.
SITTING, WATCHING, WAITING: Chiefs WR Steve Breaston waxes poetic on the NFL lockout in his offering entitled, "A League Deferred."
WOODEN, NOT LACONIC: The competitive streaks of Clippers F Blake Griffin and T'Wolves F Kevin Love spill over during a Jenga game in an online video promoting the ESPY Awards telecast. While this may not even be Griffin’s best humorous video of the year, he and Love are able to parlay it into an endorsement deal with Hasbro.
BOTTOMS UP: The Red Sox sat near the top of the AL East when Ps Josh Beckett, Tim Wakefield, Clay Buchholz and John Lackey made cameo appearances in country music singer Kevin Fowler's song "Hell Yeah, I Like Beer." After a historic September collapse to miss the playoffs for a second straight year, it was discovered that they also like fried chicken.
MASTER OF PUPPETS: Jesse Thomas' JESS3 social media creative agency employs puppets on behalf of ESPN to explain the TV ratings system in an entertaining way.
AUSTIN POWERS: Ahead of the inaugural F1 race in Austin, Red Bull Racing filmed this video of its F1 showcar racing through Texas ranch land, the city's downtown and eventually the track, which is still under construction.
HOOP IT UP: Nike continues its “Basketball Never Stops” campaign with this spot featuring LeBron James, Kevin Durant and Amar'e Stoudemire. Without directly referencing the NBA lockout, the ad suggests that the lack of official games does not mean there is a shortage of exciting basketball being played.
READY TO SHIP OUT: The USS Carl Vinson in November hosted the Quicken Loans Carrier Classic, a Veterans Day men’s basketball game featuring North Carolina and Michigan State on the ship’s flight deck. The U.S. Navy offers us an eight-day time lapse of the preparations for what one writer called the “most ambitious sporting event at a non-traditional venue.”