SBD/December 22, 2011/Marketing and Sponsorship

Umbro Says It Is Standing Behind John Terry Amid Criminal Racism Charges

Terry has vowed to fight "tooth and nail" to clear his name
Umbro is "standing behind" EPL club Chelsea D John Terry "for the moment despite the England captain facing criminal charges for alleged racist abuse" of EPL club Queen Park Rangers D Anton Ferdinand, according to Russell Parsons of MARKETING WEEK. Terry "denies the charges and has vowed to fight 'tooth and nail' to clear his name." A spokesperson for Umbro, which makes Terry's cleats and has a "long-standing sponsorship of the England team," said Terry "is still an Umbro sponsored player." The spokesperson declined to comment further until "the legal process has completed." The spokesperson added that reports that Umbro has "removed images of the player from its website are untrue" (MARKETINGWEEK.com, 12/22). However, in Belfast, Sam Wallace reports Umbro has "distanced itself from the England captain by removing from its website all key images" of Terry. Umbro's website "features only one picture of Terry and a search of his name yields only three results" (BELFAST TELEGRAPH, 12/22). The DAILY EXPRESS' Paul Joyce notes Umbro is "using a team picture with Steven Gerrard as national captain despite the fact John Terry remains one of their most high-profile clients" (EXPRESS.co.uk, 12/22).
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