SBD/December 21, 2011/Research and Ratings

San Antonio, Memphis, Salt Lake City Top NBA Markets For Avid Fans

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San Antonio, Memphis and Salt Lake City are the top U.S. markets for avid NBA fans, according to data from consumer marketing firm Scarborough Sports Marketing. Avid NBA fans make up 9% of all U.S. adults ages 18+, with avidity being defined as those who say they are "very interested" in the league. Avid NBA fans are spread out over a wide range of ages, including Gen-Y (26%), Gen-X (30%), Baby Boomers (30%) and the Silent Generation (14%). Twenty-percent of avid NBA fans have an average household income of at least $100,000. Listed below are the top NBA markets in terms of fan avidity heading into the '11-12 season (Scarborough Sports Marketing).
TOP NBA MARKETS FOR AVID FANS IN THE U.S.
MARKET
%
MARKET
%
San Antonio
26%
Sacramento
13%
Memphis
19%
Atlanta
13%
Salt Lake City
18%
Denver
12%
L.A.
17%
Houston
12%
Boston
17%
Chicago
12%
New Orleans
17%
Orlando-Daytona Beach
10%
Cleveland-Akron
17%
DC
10%
Indianapolis
15%
Charlotte
9%
Phoenix
15%
S.F.-Oakland-San Jose
8%
Portland
15%
N.Y.
8%
Dallas-Ft. Worth
14%
Philadelphia
7%
Oklahoma City
13%
Milwaukee
6%
Detroit
13%
Minneapolis-St. Paul
3%
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