San Antonio, Memphis, Salt Lake City Top NBA Markets For Avid Fans

San Antonio, Memphis and Salt Lake City are the top U.S. markets for avid NBA fans, according to data from consumer marketing firm Scarborough Sports Marketing. Avid NBA fans make up 9% of all U.S. adults ages 18+, with avidity being defined as those who say they are "very interested" in the league. Avid NBA fans are spread out over a wide range of ages, including Gen-Y (26%), Gen-X (30%), Baby Boomers (30%) and the Silent Generation (14%). Twenty-percent of avid NBA fans have an average household income of at least $100,000. Listed below are the top NBA markets in terms of fan avidity heading into the '11-12 season (Scarborough Sports Marketing).

TOP NBA MARKETS FOR AVID FANS IN THE U.S.
MARKET	%	MARKET	%
San Antonio	26%	Sacramento	13%
Memphis	19%	Atlanta	13%
Salt Lake City	18%	Denver	12%
L.A.	17%	Houston	12%
Boston	17%	Chicago	12%
New Orleans	17%	Orlando-Daytona Beach	10%
Cleveland-Akron	17%	DC	10%
Indianapolis	15%	Charlotte	9%
Phoenix	15%	S.F.-Oakland-San Jose	8%
Portland	15%	N.Y.	8%
Dallas-Ft. Worth	14%	Philadelphia	7%
Oklahoma City	13%	Milwaukee	6%
Detroit	13%	Minneapolis-St. Paul	3%