SBD/December 21, 2011/Research and Ratings

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  • San Antonio, Memphis, Salt Lake City Top NBA Markets For Avid Fans

    San Antonio, Memphis and Salt Lake City are the top U.S. markets for avid NBA fans, according to data from consumer marketing firm Scarborough Sports Marketing. Avid NBA fans make up 9% of all U.S. adults ages 18+, with avidity being defined as those who say they are "very interested" in the league. Avid NBA fans are spread out over a wide range of ages, including Gen-Y (26%), Gen-X (30%), Baby Boomers (30%) and the Silent Generation (14%). Twenty-percent of avid NBA fans have an average household income of at least $100,000. Listed below are the top NBA markets in terms of fan avidity heading into the '11-12 season (Scarborough Sports Marketing).

    TOP NBA MARKETS FOR AVID FANS IN THE U.S.
    MARKET
    %
    MARKET
    %
    San Antonio
    26%
    Sacramento
    13%
    Memphis
    19%
    Atlanta
    13%
    Salt Lake City
    18%
    Denver
    12%
    L.A.
    17%
    Houston
    12%
    Boston
    17%
    Chicago
    12%
    New Orleans
    17%
    Orlando-Daytona Beach
    10%
    Cleveland-Akron
    17%
    DC
    10%
    Indianapolis
    15%
    Charlotte
    9%
    Phoenix
    15%
    S.F.-Oakland-San Jose
    8%
    Portland
    15%
    N.Y.
    8%
    Dallas-Ft. Worth
    14%
    Philadelphia
    7%
    Oklahoma City
    13%
    Milwaukee
    6%
    Detroit
    13%
    Minneapolis-St. Paul
    3%

    Print | Tags: Research and Ratings, Scarborough, NBA
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