Philips Arena Renovation Could Start Soon "TMNT" Returning As Chicagoland Race Sponsor Goodell: NFL "Studying" Marijuana Use Joshua-Klitschko To Draw Record Crowd NFL Draft Overnight Best Since '14 Sources: Pacers' Bird Stepping Down Raiders Hosting Draft Party In Las Vegas SBJ In-Depth: Facilities - Concessions Jack Link's Gets Creative With Draft Exposure Sharapova's Return Injects Needed Star Power
SBD/December 21, 2011/Research and RatingsPrint All
San Antonio, Memphis and Salt Lake City are the top U.S. markets for avid NBA fans, according to data from consumer marketing firm Scarborough Sports Marketing. Avid NBA fans make up 9% of all U.S. adults ages 18+, with avidity being defined as those who say they are "very interested" in the league. Avid NBA fans are spread out over a wide range of ages, including Gen-Y (26%), Gen-X (30%), Baby Boomers (30%) and the Silent Generation (14%). Twenty-percent of avid NBA fans have an average household income of at least $100,000. Listed below are the top NBA markets in terms of fan avidity heading into the '11-12 season (Scarborough Sports Marketing).
TOP NBA MARKETS FOR AVID FANS IN THE U.S.
MARKET% MARKET% San Antonio26% Sacramento13% Memphis19% Atlanta13% Salt Lake City18% Denver12% L.A.17% Houston12% Boston17% Chicago12% New Orleans17% Orlando-Daytona Beach10% Cleveland-Akron17% DC10% Indianapolis15% Charlotte9% Phoenix15% S.F.-Oakland-San Jose8% Portland15% N.Y.8% Dallas-Ft. Worth14% Philadelphia7% Oklahoma City13% Milwaukee6% Detroit13% Minneapolis-St. Paul3%