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SBD/December 20, 2011/Facilities
Bradley Center Operating Income Up, But Talk Of New Bucks Arena Continues
Published December 20, 2011
THIS OLD HOUSE: In Milwaukee, Michael Hunt wrote now that Madison Square Garden “is undergoing an $850 million face-lift and the New Jersey Nets are playing in a modern hockey arena until their new home in Brooklyn is ready, the soon-to-be 24-year-old Bradley Center," along with the Kings' Power Balance Pavilion, "stands as the NBA's oldest non-renovated arena." Bradley Center officials said that the building has “a useful life span of another five to seven years, a period with which the Bucks have said they can work.” But the team “will only sign year-to-year leases while the Bradley Center tries to squeeze more revenue out of the building to cover its expenses and provide the Bucks more operating capital.” Hunt wrote, “There's the challenge.” How does Bradley Center “convince the corporate community to buy into its moneymaking ideas in the interim while community leaders sell the public on the need for a new arena?” Bradley Center President & CEO Steve Costello said, "There's going to have to be a new facility. But if we fall asleep today and don't do what we need to do to get the team committed for the next seven years, whether Herb Kohl or someone else is the owner, the whole subject of a new facility is moot because we won't have an NBA team" (MILWAUKEE JOURNAL SENTINEL, 12/18).