SBD/December 19, 2011/Research and Ratings

Overnight Ratings: Famous Idaho Potato Bowl Tops Saturday CFB Games

College bowl season began Saturday with ESPN airing three games. The Ohio-Utah State Famous Idaho Potato Bowl had the highest rating among the three with a 1.7 overnight rating from 5:30-9:00pm ET. However, that figure was down slightly from a 1.8 overnight for the Northern Illinois-Fresno State matchup in the same bowl last year. The primetime game, featuring Louisiana Lafayette-San Diego State in the R+L Carriers New Orleans Bowl, earned a 1.5 overnight from 9:00pm-1:00am, up from a 1.3 rating for Troy-Ohio last year. The early afternoon Temple-Wyoming Gildan New Mexico Bowl from 2:00-5:15pm earned a 1.7 rating, down from a 1.9 for BYU-UTEP last year.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
12/17
ABC
4:00-6:00pm
0.8
"Third & Long"
12/17
CBS
1:00-2:00pm
0.7
NCAA Basketball: Butler-Purdue
12/17
CBS
2:00-4:15pm
1.0
NCAA Basketball: (regional)
12/17
CBS
4:15-6:45pm
1.4
Swimming: Duel in the Pool
12/17
NBC
2:00-4:30pm
0.6
Winter Dew Tour: Nike Open
12/17
NBC
4:30-6:00pm
0.8
"The NFL Today"
12/18
CBS
12:00-1:00pm
2.4
"NFL on CBS": (regional)
12/18
CBS
1:00-4:15pm
7.2
"NFL on CBS": Patriots-Broncos (79%)
12/18
CBS
4:15-7:30pm
19.5
"Fox NFL Sunday"
12/18
Fox
12:00-1:00pm
3.7
"NFL on Fox": (single)
12/18
Fox
1:00-4:05pm
n/a
Snowboarding: U.S. Grand Prix (taped)
12/18
NBC
12:30-2:00pm
0.4
Winter Dew Tour: Nike Open
12/18
NBC
2:00-4:00pm
0.4
"Brian Boitano Skating Spectacular" (taped)
12/18
NBC
4:00-6:00pm
0.7
"Football Night in America"
12/18
NBC
7:30-8:15pm
5.1
"Sunday Night Football": Ravens-Chargers
12/18
NBC
8:30-11:30pm
11.3

 

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