CBS Leads Week 3 NFL Overnight Ratings Debate To Take Big Chunk Of "MNF" Audience GC Going With Nearly 24-Hour Palmer Remembrance Palmer's Death Draws Front-Page Coverage Tennis Channel, Volvo Car Open Agree To Deal Seahawks' Sherman Talks New Players' Tribune Feature Media Notes CBS/NFL Net See Gains For "TNF" Overnight Bayless: ESPN Offered "MNF" Segment To Stay Fox Making Minor Changes For VR CFB Presentation
SBD/December 19, 2011/Media
Mark Lazarus Balancing Job Demands To Build NBC's New Sports Empire
Published December 19, 2011
GOING BEHIND THE NEW TV DEALS: Lazarus appeared on Versus' "CNBC SportsBiz" Friday and discussed the new TV deals the NFL signed with NBC, CBS and Fox last week. The deal will cost NBC $950M annually, but Lazarus indicated that he is "confident the entire NBCUniversal family will make a profit off the investment." He said, "We had a very disciplined approach and we expect that through the life of this deal we will have a profit on the overall outcome of the nine-year window. There's no doubt about it that the financial discipline that is instilled in this company demanded that" (CNBC.com, 12/16). Lazarus added, "There were a few moments where I doubted we'd find the economic path. ... It's a big risk. But we got value for it. We improved our package. Our first reaction was, 'That's a lot of money, and we have to have increased value to make that work'" (SI.com, 12/19).