Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Several SI Employees Impacted By Time Layoffs MASN Lays Out Case To Keep Dispute From RSDC Canada Changes Rule For Super Bowl Ads ESPN Public Editor Examines Body Issue Social Studies: Tailgating Expert Daina Falk NFL Reportedly Nixes Tirico As "TNF" Option NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall
SBD/December 19, 2011/Media
Mark Lazarus Balancing Job Demands To Build NBC's New Sports Empire
Published December 19, 2011
GOING BEHIND THE NEW TV DEALS: Lazarus appeared on Versus' "CNBC SportsBiz" Friday and discussed the new TV deals the NFL signed with NBC, CBS and Fox last week. The deal will cost NBC $950M annually, but Lazarus indicated that he is "confident the entire NBCUniversal family will make a profit off the investment." He said, "We had a very disciplined approach and we expect that through the life of this deal we will have a profit on the overall outcome of the nine-year window. There's no doubt about it that the financial discipline that is instilled in this company demanded that" (CNBC.com, 12/16). Lazarus added, "There were a few moments where I doubted we'd find the economic path. ... It's a big risk. But we got value for it. We improved our package. Our first reaction was, 'That's a lot of money, and we have to have increased value to make that work'" (SI.com, 12/19).