Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/December 19, 2011/Marketing and Sponsorship
Auction For Super Bowl Ad Space On Indy Buildings Fails To Draw Bidders
Published December 19, 2011
POSTER CHILD: YAHOO SPORTS’ Chris Chase noted the official poster for Super Bowl XLVI was unveiled last week and it was “designed by famed Indiana artist, Walter Knabe.” Chase wrote after viewing the poster, he was “aware that Super Bowl XLVI is in Indianapolis and will be played with a football.” Chase named some other pluses and minuses of the poster (SPORTS.YAHOO.com, 12/16).