New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/December 19, 2011/Marketing and Sponsorship
Auction For Super Bowl Ad Space On Indy Buildings Fails To Draw Bidders
Published December 19, 2011
POSTER CHILD: YAHOO SPORTS’ Chris Chase noted the official poster for Super Bowl XLVI was unveiled last week and it was “designed by famed Indiana artist, Walter Knabe.” Chase wrote after viewing the poster, he was “aware that Super Bowl XLVI is in Indianapolis and will be played with a football.” Chase named some other pluses and minuses of the poster (SPORTS.YAHOO.com, 12/16).