Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/December 19, 2011/Marketing and Sponsorship
Auction For Super Bowl Ad Space On Indy Buildings Fails To Draw Bidders
Published December 19, 2011
POSTER CHILD: YAHOO SPORTS’ Chris Chase noted the official poster for Super Bowl XLVI was unveiled last week and it was “designed by famed Indiana artist, Walter Knabe.” Chase wrote after viewing the poster, he was “aware that Super Bowl XLVI is in Indianapolis and will be played with a football.” Chase named some other pluses and minuses of the poster (SPORTS.YAHOO.com, 12/16).