SBD/December 19, 2011/Marketing and Sponsorship

Mavericks Owner Mark Cuban Discusses Relationship With Skechers

Mavericks Owner Mark Cuban has "struck an informal partnership" with Skechers after an "employee spotted him wearing a pair," according to Matthew Garrahan of the FINANCIAL TIMES. Cuban will “appear in some of its commercials and promote the brand on his Twitter feed (he has 800,000 followers) and wear them.” Skechers in return is “working with his coaching staff at the basketball team, using the technology created for its footwear to devise new training techniques and reduce impact injuries suffered by players.” Garrahan notes “no money has changed hands.” Cuban said, “They’re not paying me anything.” Cuban was in L.A. this past weekend “to address an audience of employees of Skechers" (FINANCIAL TIMES, 12/19).
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