SBD/December 14, 2011/People and Pop Culture

Executive Transactions

Andrew Judelson leaving USSA to lead WWE's sales effort
U.S. Ski & Snowboard Association Chief Revenue & Marketing Officer ANDREW JUDELSON is leaving for a job running the sales efforts of WWE. Judelson, who will report to CMO MICHELLE WILSON, will start his new job as Exec VP/Sales & Partnership Marketing Jan. 2. The position will entail selling across all aspects of the wrestling circuit's inventory, including individual talent, and the WWE's TV network, which will be launched in April. Judelson has been at USSA since May '10. Prior to that he held the CMO title at SI and held various marketing slots at the NHL, Sprint and Clarion (Terry Lefton, THE DAILY).

EXECS: Sponsorship analysis firm Repucom named SHAHID SEN and ED FITZPATRICK Exec VPs for Asia. Sen will head the Asian Revenue & Sales division, while Fitzpatrick will be responsible for Product Development & Client Servicing (Repucom)…. ESPN.com Senior Editors HEATHER BURNS and JOY RUSSO have been named espnW.com Deputy Editors. Philadelphia Inquirer 76ers beat writer KATE FAGAN has joined espnW.com as a writer (ESPN)….The Univ. of Texas-Arlington named Univ. of Texas Associate AD JIM BAKER AD (FT. WORTH STAR-TELEGRAM, 12/13)….Brown Univ. AD MICHAEL GOLDBERGER will retire at the end of the academic year after 38 years at the school, including the last seven as AD. The school will conduct a national search for his successor (Brown)….Florida Citrus Sports named MICHAEL CALDWELL PA Announcer. Caldwell will work the Champs Sports Bowl and Capital One Bowl  (ORLANDOSENTINEL.com, 12/13).

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