ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start NBA Allows Teams To Streamline Video Access Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park NBA Proposes Changes To Review Protocol Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel
SBD/December 14, 2011/Marketing and Sponsorship
Dialing It Up: Sprint To Announce Four-Year Sponsorship Deal With NBA
Published December 14, 2011
YET TO LOSE A SPONSOR: NBA Dir of Marketing Communications Carmine Tiso said that the NBA "has not lost any corporate partners on Madison Avenue because of the lockout." USA TODAY's Michael McCarthy notes the "key question for the NBA is how much cash its marketing partners will be willing to spend to advertise their sponsorship." Sports marketing expert Ernest Lupinacci said, "Can the NBA still capture the imagination of millions of fans? They better hope so. People have lots of choices, and those choices have grown exponentially with the advent of on-demand video from Netflix, Hulu and YouTube" (USA TODAY, 12/14).