Menu
Marketing and Sponsorship

NBA Renews Sponsorship Deals With A-B InBev, Gatorade, AutoTrader.com

The NBA today announced it has renewed "three of its major long-term partnership deals" -- A-B InBev, Gatorade and AutoTrader.com, according to Clark & Vranica of the WALL STREET JOURNAL. Gatorade "will have NBA advertising in Brazil, Italy and the U.K." as part of the new deal, while AutoTrader.com "will continue to be the presenting partner of pregame coverage" by TNT and NBA TV. A-B "will develop NBA-themed advertising and host fan events throughout the year." A-B Senior Dir of Sports & Entertainment Marketing Brad Brown said that the loss of 16 games this season due to the lockout "had little impact on the company's relationship with the NBA." He added that the new CBA "will help the company because teams will have 'long-term stability' and will be better positioned for advertisers." NBA Exec VP/Global Marketing Partnerships Mark Tatum said that the league "didn't lose one partner" because of the lockout. Clark & Vranica report corporate America last year spent $807.2M "on ads that ran during NBA match-ups" on nets like ESPN and TNT, and sponsors "who aren't league partners still buy plenty of television air time." Still, the lockout "could have some fallout on advertising sales" (WALL STREET JOURNAL, 12/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/12/Marketing-and-Sponsorship/NBA-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/12/Marketing-and-Sponsorship/NBA-Sponsors.aspx

CLOSE