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Marketplace Roundup

The AFP's Robert Saiget reported former NBAer Stephon Marbury has "reinvented himself in China" with the Chinese Basketball Association's Beijing Ducks, and the "sudden rise in fortunes is well-timed for Marbury, whose brand of low-cost 'Starbury' basketball shoes are expected to hit Chinese stores in time for Christmas." Marbury, who is in his third season in the CBA, signed with the Ducks this offseason, "bringing his game to a major Chinese city that also serves as a base to market his footwear." Marbury has "long said he hopes to bring his Starbury shoes, which retail for as little as US$15 in America, to China's estimated 300 million basketball fans" (AFP, 12/7).

KEEPING IT CONSISTENT: Images of the possible NHL All-Star jerseys have popped up online, and YAHOO SPORTS' Sean Leahy wrote if they "are indeed what the NHL will be selling," the only difference from the '11 jerseys "will be a different All-Star Game logo patch." Leahy: "What would be interesting is the league keeping the same design for another year. Remember, we're in the age of teams changing jersey designs on a regular basis so you can plunk down your $150 every few years because your favorite team added a stripe or jersey piping" (SPORTS.YAHOO.com, 12/7).

SHOE HORN: Citigroup Dir of Apparel/Footwear Manufacturers and Retailing/Hardlines Kate McShane talked about Under Armour's efforts to challenge Nike for market share, and McShane said, "I definitely think Nike views Under Armor as competition, but Nike is a much bigger company at this point in time." McShane: "They have a few more marketing dollars in their pocket than Under Armor does at this point in time. I do think where Nike excels is in innovation, and that's what they're focused on and that's what is differentiating their product from the rest of the group” (“Street Signs,” CNBC, 12/7).

TIME TO SHRED: Burton Snowboards this week launched "White Christmas," an eight-day gift-giving initiative in which Gold Medal-winning snowboarder Shaun White will be giving away products from his '12 White Collection. A grand prize will be given away on Dec. 12, the last day of the campaign. The entire campaign is integrated with Facebook (Burton).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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