Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/December 8, 2011/Marketing and Sponsorship
Published December 8, 2011
KEEPING IT CONSISTENT: Images of the possible NHL All-Star jerseys have popped up online, and YAHOO SPORTS' Sean Leahy wrote if they "are indeed what the NHL will be selling," the only difference from the '11 jerseys "will be a different All-Star Game logo patch." Leahy: "What would be interesting is the league keeping the same design for another year. Remember, we're in the age of teams changing jersey designs on a regular basis so you can plunk down your $150 every few years because your favorite team added a stripe or jersey piping" (SPORTS.YAHOO.com, 12/7).
SHOE HORN: Citigroup Dir of Apparel/Footwear Manufacturers and Retailing/Hardlines Kate McShane talked about Under Armour's efforts to challenge Nike for market share, and McShane said, "I definitely think Nike views Under Armor as competition, but Nike is a much bigger company at this point in time." McShane: "They have a few more marketing dollars in their pocket than Under Armor does at this point in time. I do think where Nike excels is in innovation, and that's what they're focused on and that's what is differentiating their product from the rest of the group” (“Street Signs,” CNBC, 12/7).
TIME TO SHRED: Burton Snowboards this week launched "White Christmas," an eight-day gift-giving initiative in which Gold Medal-winning snowboarder Shaun White will be giving away products from his '12 White Collection. A grand prize will be given away on Dec. 12, the last day of the campaign. The entire campaign is integrated with Facebook (Burton).