Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/December 8, 2011/Marketing and Sponsorship
Published December 8, 2011
KEEPING IT CONSISTENT: Images of the possible NHL All-Star jerseys have popped up online, and YAHOO SPORTS' Sean Leahy wrote if they "are indeed what the NHL will be selling," the only difference from the '11 jerseys "will be a different All-Star Game logo patch." Leahy: "What would be interesting is the league keeping the same design for another year. Remember, we're in the age of teams changing jersey designs on a regular basis so you can plunk down your $150 every few years because your favorite team added a stripe or jersey piping" (SPORTS.YAHOO.com, 12/7).
SHOE HORN: Citigroup Dir of Apparel/Footwear Manufacturers and Retailing/Hardlines Kate McShane talked about Under Armour's efforts to challenge Nike for market share, and McShane said, "I definitely think Nike views Under Armor as competition, but Nike is a much bigger company at this point in time." McShane: "They have a few more marketing dollars in their pocket than Under Armor does at this point in time. I do think where Nike excels is in innovation, and that's what they're focused on and that's what is differentiating their product from the rest of the group” (“Street Signs,” CNBC, 12/7).
TIME TO SHRED: Burton Snowboards this week launched "White Christmas," an eight-day gift-giving initiative in which Gold Medal-winning snowboarder Shaun White will be giving away products from his '12 White Collection. A grand prize will be given away on Dec. 12, the last day of the campaign. The entire campaign is integrated with Facebook (Burton).