MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
SBD/December 8, 2011/Events and Attractions
IMG Intercollegiate Athletic Forum: Digital Industry Maturing Around College Sports
Published December 8, 2011
* Calderon, on whether the Big Ten Network will shift additional programming online: "We have a handful of non-conference basketball games we will move to digital. But we don’t have any plans to take revenue generating programming off of the linear network."
* Schaff, on the future of digital content contracts: "People are trying to make the digital contract match the broadcast contract, and if you tie those up for 10-15 years you are making a huge mistake. You should make two-three term agreements that allow them to mature and revisit it.”