World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
SBD/December 8, 2011/Events and Attractions
IMG Intercollegiate Athletic Forum: Digital Industry Maturing Around College Sports
Published December 8, 2011
* Calderon, on whether the Big Ten Network will shift additional programming online: "We have a handful of non-conference basketball games we will move to digital. But we don’t have any plans to take revenue generating programming off of the linear network."
* Schaff, on the future of digital content contracts: "People are trying to make the digital contract match the broadcast contract, and if you tie those up for 10-15 years you are making a huge mistake. You should make two-three term agreements that allow them to mature and revisit it.”