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Marketing and Sponsorship

Marketplace Roundup

Go Daddy has purchased two 30-second ad slots for the Feb. 5 Super Bowl broadcast on NBC, and both commercial scripts have already been approved by the net's standards and practices division. One of the spots features the company’s new .co Web address. The ads are being produced this week in Scottsdale, Ariz., and L.A. Go Daddy endorsers Danica Patrick and Jillian Michaels will be featured in the .co commercial (Go Daddy). This year will mark Go Daddy’s “eighth consecutive Super Bowl broadcast” (BIGLEADSPORTS.com, 12/6).
 
EYE OF THE TIGER: In Portland, Erik Siemers wrote it is “clear that Nike, perhaps as much as” Tiger Woods himself, is hoping Sunday’s Chevron World Challenge victory “harkens a return of the Tiger that dominated the game like no other.” If Nike can “be given credit for helping make Woods an international superstar, Woods can be credited for turning Nike Golf into a $650 million business.” But in Woods’ recent downfall, Nike Golf “has suffered, too.” Nike Golf sales “fell 4 percent last year to $623 million, making it the only Nike division to post a decline in revenue” (BIZJOURNALS.com, 12/5).

TRADEMARK FOR TERRIBLE TOWEL: A federal judge ruled in a trademark case yesterday that the Allegheny Valley School Foundation in Pittsburgh “has clear ownership of ‘The Terrible’ trademark -- donated to it by legendary broadcaster Myron Cope.” U.S. District Court Judge Arthur Schwab “ruled in favor of the foundation and the Pittsburgh Steelers LLC in a lawsuit claiming that South Park-based Eugene Berry Enterprises LLC and its owner, Eugene Berry, infringed on the trademark by selling black-and-gold T-shirts with the words ‘The Terrible T-Shirt: A Pittsburgh Original.’" Schwab “permanently banned Berry Enterprises from producing and selling the shirts” (PITTSBURGHLIVE.com, 12/6).

SELLING IT ON EBAY: British sprinter James Ellington on eBay is seeking US$47,000 to “wear a sponsor's branded kit at training in the run-up” to the ’12 London Olympics. Ellington “lost out on sponsors through four years of injury problems.” He said that he “had managed to qualify for the Games despite no lottery support, kit deal, or any kind of endorsements” (BBC NEWS, 12/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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