SBD/December 7, 2011/Events and Attractions

NFL Working With Walt Disney To Ensure Fan-Friendly Atmosphere For Super Bowl XLVI

The NFL is "offering a mea culpa for the fiasco that left about 475 paying customers without seats for Super Bowl XLV" last year, according to Michael McCarthy of USA TODAY. NFL Senior VP/Events Frank Supovitz said that the league is "working with Walt Disney on a Fans First initiative to train 20,000 executives and employees who'll work Super Bowl XLVI in Indianapolis." The Disney Institute is "training workers in the customer-friendly ways of Disney parks." Consultant Tom Thomson said that the goal is to "make all fans feel like VIPs." The NFL will "use temporary seating but only seats previously installed, and approved, for past events." The league also is "putting 500 workers in parking lots to help people get in and out of the stadium" and is "hiring Lucas Oil Stadium ushers who can best direct fans to their seats or to the nearest restroom." Supovitz said, "It's no secret we didn't deliver last year on the promise of a great experience" (USA TODAY, 12/7).
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