Sports execs feel that dynamic ticket pricing is the next major business trend in collegiate athletics that will be directly modeled after pro sports, according to results from a Turnkey Sports Poll taken in November. Thirty-two percent of execs said dynamic ticket pricing would be the next trend, while 26% said in-house sponsorship departments and 18% said in-house ticket sales departments. Execs were also asked about their thoughts on the long-term impact of college conference realignment. Thirty-six percent of execs said that realignment would have a somewhat positive effect on attendance and ratings, compared to 29% saying it would have no effect. The majority of execs polled feel realignment would have some sort of negative effect on non-revenue sports (THE DAILY).
| What will be the next major business trend in
collegiate athletics directly modeled after pro sports? |
| Response | % |
| Dynamic ticket pricing | 32% |
| In-house sponsorship departments | 26% |
| In-house ticket sales departments | 18% |
| Utilizing executive search firms to fill top level positions | 12% |
| Other | 4% |
| Not sure/No response | 8% |
| | |
| What would be the long-term impact of the ongoing
NCAA conference realignment on the following: |
| | Very negative | Somewhat negative | Neutral | Somewhat positive | Very positive | Not sure |
Attendance/
TV ratings | 2% | 13% | 29% | 36% | 14% | 6% |
| Non-revenue sports | 21% | 39% | 22% | 10% | 2% | 6% |
