Will Sponsors Drop Phelps After Latest DUI? Sources: NBA Reviewing Creative Business Glut Of NFL Games Affecting Ad Rates BioSteel Signs McDavid To Endorsement Deal Grigor Dimitrov Signs Deal With Rolex Marketplace Roundup NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup
Upcoming Conferences and Events
SBD/December 6, 2011/Marketing and Sponsorship
Penske Racing Pres: Shell Did Not Force Firing Of Kurt Busch
Published December 6, 2011
BOYS JUST WANNA HAVE FUN: Busch yesterday said, "I missed the '80s, man, when it (racing) was fun." He added, "I want to put the fun back into my racing, and I can honestly say I just didn't enjoy the formality of the processes of the Penske Racing team." Busch said the phone is ringing “off the hook as we talk." Busch: "It's a chance to pause, take a deep breath. I feel a lot lighter already just by being able to have all these options to look at” (SI.com, 12/5). Meanwhile, YAHOO SPORTS’ Jay Busbee noted Busch on his website “offers up an interesting little fireside chat about his separation (firing? quitting? mutually agreed parting?) from Penske Racing.” The video, which “looks like it was shot while Busch was preparing for a Christmas card photo, is a little odd, to say the least.” The video “makes him more human” (SPORTS.YAHOO.com, 12/5).