SBD/December 5, 2011/Research and Ratings

Overnight Ratings: Tiger's Win At Chevron Earns 2.6; UNC-UK Basketball Earns 2.1

While the NFL and college football predictably dominated sports ratings over the weekend, golf and college basketball also made an December appearance. NBC earned a 2.6 overnight Nielsen rating for the final round of the Chevron World Challenge yesterday afternoon, which saw Tiger Woods win his first title in two years. The rating marks the second best overnight ever for the final round of the event, behind only the 2.7 last year, when Graeme McDowell beat out Woods for the victory. For comparison, the final round earned a 2.1overnight in '07, which the last time Woods won the event. Meanwhile, CBS earned a 2.1 overnight for the North Carolina-Kentucky men's basketball game on Saturday afternoon, up 23.5% from a 1.7 for the same matchup last year. ESPN earned a 1.8 overnight for the "BCS Countdown" show from 8:15-9:00pm ET last night, up 38.5% from a 1.3 overnight last year. The net's "College Football Bowl Special" from 9:00-11:00pm earned a 0.9 overnight, flat compared to '10.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
Pac-12 Championship Pre-Game
12/2
Fox
7:30-8:15pm
1.7
NCAA Football: Pac-12 Championship:
Oregon-UCLA
12/2
Fox
8:15-11:45pm
3.2
NCAA Football: C-USA Championship:
Southern Miss-Houston
12/3
ABC
12:00-4:00pm
3.1
NCAA Football: Texas-Baylor
12/3
ABC
4:00-7:00pm
2.6
NCAA Football: Oklahoma-Oklahoma State
12/3
ABC
8:00-11:30pm
3.7
NCAA Basketball: North Carolina-Kentucky
12/3
CBS
12:00-2:30pm
2.1
"Prelude: The Making of a Game of Honor"
12/3
CBS
2:30-3:00pm
1.0
"CBS College Football 2011"
12/3
CBS
3:00-3:30pm
1.2
"College Football Today"
12/3
CBS
3:30-4:00pm
2.0
NCAA Football: SEC Championship: LSU-Georgia
12/3
CBS
4:00-8:15pm
7.4
Big 10 Championship Pre-Game
12/3
Fox
7:30-8:15pm
1.4
NCAA Football: Big 10 Championship:
Wisconsin-Michigan State
12/3
Fox
8:15pm-12:00am
4.3
ISU Grand Prix of Figure Skating (taped)
12/3
NBC
1:00-3:00pm
0.8
Golf: Chevron World Challenge: Third Round
12/3
NBC
3:00-6:00pm
1.8
"The NFL Today"
12/4
CBS
12:00-1:00pm
2.9
"NFL on CBS": (single)
12/4
CBS
1:00-4:05pm
12.3
Deer Valley Celebrity Skifest (taped)
12/4
CBS
5:00-6:00pm
1.4
"Fox NFL Sunday"
12/4
Fox
12:00-1:00pm
3.2
"NFL on Fox": (regional)
12/4
Fox
1:00-4:15pm
11.0
"NFL on Fox": Packers-Giants (77%)
12/4
Fox
4:15-7:30pm
18.5
"The OT"
12/4
Fox
7:30-8:00pm
13.4
Skiing: Birds of Prey (taped)
12/4
NBC
1:00-2:00pm
0.4
Swimming: AT&T Winter
National Championships (taped)
12/4
NBC
2:00-3:00pm
0.4
Golf: Chevron World Challenge: Final Round
12/4
NBC
3:00-6:15pm
2.6
"Football Night in America"
12/4
NBC
7:30-8:15pm
4.5
"Sunday Night Football": Lions-Saints
12/4
NBC
8:30-11:45pm
11.9

 

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