SBD/December 5, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Thanksgiving:
Dolphins-Cowboys
11/24
CBS
4:17-7:31pm
14.3
30,901
NFL Thanksgiving: Packers-Lions
11/24
Fox
12:36-3:48pm
14.8
30,171
"NFL on CBS":
Patriots-Eagles (72%)
11/27
CBS
4:17-7:39pm
15.5
26,246
"Sunday Night Football":
Steelers-Chiefs
11/27
NBC
8:31-11:23pm
12.3
20,344
"NFL on Fox": (single)
11/27
Fox
1:03-4:21pm
10.4
17,245
"NFL on CBS": (regional)
11/27
CBS
1:03-4:11pm
9.9
15,568
NCAA Football: Arkansas-LSU
11/25
CBS
2:30-6:05pm
6.3
10,444
National Dog Show (taped)
11/24
NBC
12:00-2:00pm
4.4
8,243
NCAA Football:
Ohio State-Michigan
11/26
ABC
12:00-3:37pm
5.1
7,958
"The NFL Today"
11/24
CBS
3:30-4:00pm
5.0
n/a
NCAA Football: Alabama-Auburn
11/26
CBS
3:30-6:56pm
4.5
7,508
"Football Night in America"
11/27
NBC
7:30-8:15pm
4.5
7,165
"Fox NFL Special"
11/24
Fox
11:30am-12:36pm
4.2
n/a
NCAA Football: Notre Dame-Stanford
11/26
ABC
8:06-11:43pm
3.9
6,158
"The NFL Today"
11/27
CBS
12:00-1:00pm
3.1
n/a
NCAA Football: (regional)
11/26
ABC
3:37-7:02pm
2.8
4,539
NCAA Football: Iowa-Nebraska
11/25
ABC
12:00-3:21pm
2.7
4,259
"Fox NFL Sunday"
11/27
Fox
12:00-1:00pm
2.5
n/a
Figure Skating: Kaleidoscope
on Ice (taped)
11/24
Fox
4:11-5:11pm
2.2
3,952
NCAA Football:
Boston College-Miami
11/25
ABC
3:30-7:00pm
1.4
2,103
Figure Skating: Unforgettable
Holiday Moments on Ice (taped)
11/27
NBC
4:00-6:00pm
1.3
1,806
"Best of College Football 2011"
11/25
CBS
1:30-2:30pm
1.3
n/a
Mexico soccer:
CD Guadalajara-Queretaro
11/26
Telem
7:55-10:09pm
0.8
1,717
NHL: Red Wings-Bruins
11/25
NBC
1:00-4:00pm
0.9
1,333
Figure Skating:
ISU Grand Prix (taped)
11/27
NBC
2:00-4:00pm
0.8
1,162
"College Football Today"
11/26
CBS
3:00-3:30pm
0.8
n/a
Mexico soccer:
Santos Laguna-Jaguares
11/27
Telef
5:55-7:57pm
0.6
1,063
Mexico soccer:
Tigres UANL-Pachuca
11/27
Telem
7:55-10:00pm
0.5
1,004
Skiing: Aspen Winternational (taped)
11/27
NBC
1:00-2:00pm
0.5
845
NCAA Football: Bayou Classic:
Grambling State-Southern
11/26
NBC
2:30-6:00pm
0.6
791
"CBS College Football 2011"
11/26
CBS
2:30-3:00pm
0.4
n/a
Lucas Oil Off Road Racing (taped)
11/26
CBS
1:30-2:30pm
0.3
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Chiefs-Patriots
11/21
ESPN
8:30-11:38pm
7.8
12,344
"Thursday Night Football":
49ers-Ravens
11/24
NFLN
8:30-11:15pm
5.3
10,681
"Thursday Night Football Pre-Kick"
11/24
NFLN
8:00-8:30pm
3.4
7,327
NCAA Football:
Texas-Texas A&M
11/24
ESPN
8:00pm-12:03am
2.4
4,146
NCAA Football:
Pittsburgh-West Virginia
11/25
ESPN
7:12-10:28pm
2.3
3,765
NCAA Football:
Penn State-Wisconsin
11/26
ESPN
3:30-6:47pm
2.0
3,290
NCAA Football:
Clemson-South Carolina
11/26
ESPN
7:41-10:58pm
1.9
3,091
"Monday Night Countdown"
11/21
ESPN
7:00-8:30pm
2.1
2,983
NCAA Football:
Georgia-Georgia Tech
11/26
ESPN
12:02-3:16pm
1.7
2,624
College Football:
Florida State-Florida
11/26
ESPN2
7:05-10:41pm
1.5
2,562
 

TUNING OUT: The GLOBE & MAIL's Bruce Dowbiggin noted for the CBC's "Hockey Night in Canada" there is a "considerable drop in viewers the instant game action ends and the theme music for Coach’s Corner begins." Ratings during the first period of the Nov. 26 "HNIC" "peaked at about 2.2 million viewers at 7:45 p.m. ET." But "by 7:58, that figure had plummeted by almost 800,000 to about 1.4 million during the first intermission of the show, precisely when [Don] Cherry is in mid-jeremiad." The week before, first-period numbers "peaked around 2.5 million viewers." By the time Cherry was on, "almost a million people had found something else to do, as the number dipped to around 1.5 million." But Dowbiggin noted "Coach’s Corner is still good business at CBC." Cherry’s advertising spots "still sell out and garner significant revenue." Dowbiggin: "The conclusion is that Cherry remains a strong brand, but claims that he brings viewers to 'HNIC' or that his segment powers the ratings are not borne out by this season's numbers." The game itself "remains the biggest selling point" (GLOBE & MAIL, 12/2).

NOTES: Golf Channel saw the net's most-viewed November in its near 17-year history, highlighted by record-breaking viewership for the Emirates Australian Open and The Presidents Cup. November was also the net's most-watched month of '11 and second-most-watched month in Golf Channel history (Golf Channel)....NESN garnered an 8.4 local rating for the Bruins' win over the Sabres on Nov. 23, marking the best regular-season Bruins game rating in the net's 28-year history. NESN also finished with a 5.3 local rating for Bruins games in November, marking the highest average monthly Bruins rating in net history. The rating is up 33% over the previous best monthly average of 4.0 recorded in March last season (NESN). The Nov. 23 Sabres-Bruins game also drew the highest TV rating so far this season on MSG, posting a 12.1 local rating (Sabres).

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