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SBD/December 5, 2011/Marketing and Sponsorship
Chevron Will No Longer Title Sponsor Tiger Woods' World Challenge
Published December 5, 2011
SEE YOU NEXT YEAR: Tournament Golf Foundation announced that the dates for the '12 LPGA Safeway Classic have been set for Aug. 13-19. This will be the 17th year with Safeway as the title sponsor of the event and the 41st year the LPGA has held a tournament in Portland, Ore. (LPGA). In Portland, Mike Tokito noted the "one-year extension will get TGF through the 2012 tournament." TGF President Tom Maletis said that the company "will meet with Safeway officials next year, probably before the event, to discuss the tournament's future beyond 2012." Maletis said, "Our goal is to sit down a little earlier and hammer out a longer-term agreement. That's what we both want to do." The tournament's purse "will remain at $1.5 million for the third consecutive year after it was dropped from the $1.7 million it was at from 2007 to 2009." Tokito noted the Safeway Classic is the "oldest continuously-run regular tournament on the LPGA Tour." Safeway President of Marketing Michael Minasi said, "The Safeway Classic provides our company with unique marketing opportunities with our customers and suppliers" (Portland OREGONIAN, 12/4).