QHs A-Rod Re-Joins Fox Sports For MLB Postseason Nonprofit Registering Voters At Giants Game ScoreBig Tabs Sherwood As Advisor Padres Give Dick Enberg Proper Send Off Rangers, Indians To Play At Alamodome Sherman Criticizes NFL On Player Safety Minnesota United Quiet On Construction Delays NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup
SBD/December 5, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.