Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
SBD/December 5, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.