Orlando City Venue Privately Funded ESPN's Ley, Schaap Praised FIFA Coverage SEC To Pay Out $435M In Revenues DraftKings To Sponsor Belmont Stakes NLL Swarm Moving To Atlanta Area Blatter Re-Elected FIFA President Braves Sign Delaware North For New Ballpark Bulls Brass Parts Ways With Thibodeau Blatter Wins Fifth Term As FIFA President Warriors-Rockets Gets Big Viewership For ESPN
SBD/December 5, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.