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SBD/December 2, 2011/Colleges
Pac-12 Championship Football Game Lacking Buzz In Its First Year
Published December 2, 2011
BRINGING IN THE BIG GUNS: In Portland, John Canzano wrote Scott has “gone tone deaf” when it comes to marketing the championship game. Scott talked about “the benefit of this game to the host school, the host community, and the local economy.” Canzano wrote “it's difficult to buy what Scott is selling while Autzen Stadium is getting stripped down and a public-address announcer that has never called a game in the stadium is being flown in from out of state to be Friday's big voice.” Scott arrived in Oregon Wednesday and said that he was “surprised to learn a couple of hours into his stay that Ducks fans were upset about having their stadium-voice guy replaced with a stranger.” Scott: “What we tried to do is balance the fact that there's a home field advantage with trying to create competitive equity. The field will look different. The rallying the crowd and how you call the game will not be as one-sided.” He added, "The guy we're bringing in has done Super Bowls." Canzano noted it will be Paul Olden, voice of the Yankees, “on the microphone for Friday's game.” The conference is going to let Oregon announcer Don Essig "complement" Olden. Scott said that the decision to remove Essig from the microphone for the championship game “was an attempt to balance the game out.” He added that he is “thinking of additional ways to get Essig involved.” Scott: "The last thing we want to do is upset the fan base and people who mean something to the community here" (OREGONLIVE.com, 12/1).